Blog category · 15 posts

Leads, data and signals

Where lead data comes from, how to build a list that fits your buyer and which signals are worth acting on.

  • Leads, data and signals

    B2B lead generation strategies that still work

    Seven B2B lead generation strategies that still work, from signal based outbound and referral networks to ad lead speed and live chat, with the numbers from real campaigns and the limits of each.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    Build an ICP from your website URL: a 30 minute method

    Build an ideal customer profile in 30 minutes: let a free tool draft it from your website, then test it against your best customers and one signal. Steps, a template and what to check.

    Asen Levov
    · 7 min read

  • Leads, data and signals

    Competitor engagers as intent signals: who to reach and how

    People who like or comment on a competitor's LinkedIn posts are showing interest in your category. Who is worth contacting, what to say, what to leave alone and how to keep it within LinkedIn's rules and the law.

    Viktorio Shopov
    · 8 min read

  • Leads, data and signals

    Email finder tools: how they work and what accuracy to expect

    How email finder tools turn a name and a company into an address: public sources, pattern guessing, mail server checks and the catch all problem. Why vendor accuracy claims need a test of your own, and how to run one in an afternoon.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    How to find companies that just raised funding, hired a leader or changed tools

    Where to find companies that just raised funding, opened a role or are asking for a new tool, how to qualify the signal, and how to write to them while the news is fresh.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    How to find decision makers and reach the CEO

    Six ways to find who decides, from LinkedIn search and company pages to a database lookup and asking a gatekeeper, plus how to write to a CEO. Backed by Green Shield's named buyer result and Gong's executive email data.

    Viktorio Shopov
    · 8 min read

  • Leads, data and signals

    How do you build a B2B lead list?

    A B2B lead list starts with a defined buyer, then sources, enrichment, verification and upkeep. The steps, a checklist and what to do before you send.

    Viktorio Shopov
    · 8 min read

  • Leads, data and signals

    Intent signals for outbound: which triggers are worth acting on

    26 signal templates in 8 categories, ranked by how closely each ties to a need. A rubric for judging any trigger, what our own data shows, and the signals to treat with care.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    Intent signals: your first 30 days

    A week by week plan for starting with LinkedIn intent signals: pick two or three templates, set the audience, test the messages, read the results and decide what to keep. Includes what our own signal lists showed.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    Lead enrichment: what to enrich and what it costs

    What lead enrichment is, which fields are worth paying for, how per lookup pricing works with Sellinger's wallet, when to enrich before or after a reply and how to avoid paying for data you never use.

    Asen Levov
    · 8 min read

  • Leads, data and signals

    Lead segmentation that drives outreach

    How to segment leads so each group gets a different message: five useful splits, why audience beat wording on our own account, and how Sellinger segments hold a channel order and an assigned agent.

    Viktorio Shopov
    · 7 min read

  • Leads, data and signals

    Do you need Sales Navigator, or is a lead database enough?

    Sales Navigator finds people on LinkedIn. A lead database finds contact details and companies. What each does for outreach, when you need which, and why an invite can return a 403.

    Viktorio Shopov
    · 8 min read

  • Leads, data and signals

    Waterfall enrichment explained, and when one source is enough

    What waterfall enrichment means, how a provider cascade finds an email, what it costs in time and money, and how a single database lookup compares, with a way to test it on a sample of your own leads.

    Asen Levov
    · 7 min read

  • Leads, data and signals

    What is intent data?

    Intent data is evidence that a person or company is looking at a topic now. First party vs third party intent, seven signals that work for outbound, three that do not.

    Viktorio Shopov
    · 8 min read

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