Blog category · 11 posts
Plans for who to contact, what to say and how to follow up, written as steps you can copy.
Latest · Outbound strategy and playbooks
The path from a cold first message to a held meeting: what the numbers look like in five real campaigns, when to offer the call, what to say, and why booked and held are different counts.
Viktorio Shopov
· · 8 min read
Outbound strategy and playbooks
What cold outreach is, the six parts of a good first message, four examples for LinkedIn and email, the rules that apply, and how to measure it honestly with numbers from our own campaigns.
Viktorio Shopov
· · 8 min read
Outbound strategy and playbooks
A one page go to market strategy template with eight parts and a worked example. How to fill each part, which numbers to set, and how to turn it into an outbound campaign.
Viktorio Shopov
· · 8 min read
Outbound strategy and playbooks
A practical ideal customer profile template: ten questions to answer, a simple scoring sheet to grade any lead, and an example of how audience choice changed results on our own LinkedIn outbound.
Viktorio Shopov
· · 7 min read
Outbound strategy and playbooks
How to connect Cal.com or Calendly to an AI outbound agent, when to send the booking link, how to count booked against held meetings, and what we saw on our own account.
Asen Levov
· · 7 min read
Outbound strategy and playbooks
An outbound sales strategy in six decisions: audience, offer, channel, sequence, ownership and measurement. With data from real campaigns on what moved results and when to scale.
Asen Levov
· · 10 min read
Outbound strategy and playbooks
How to recruit referral partners: who to approach, a peer opener with no pitch, the question that turned thanks into conversations, how to ask for an introduction and what a 44.8% reply campaign across 9,808 professionals taught us.
Asen Levov
· · 8 min read
Outbound strategy and playbooks
Six sales prospecting techniques with the numbers behind each from real campaigns: engagement lists, named owner letters, peer openers, one question to owners, partner surveys and signal based outreach.
Asen Levov
· · 8 min read
Outbound strategy and playbooks
What breaks when outbound volume grows: audience quality, follow up fatigue, reply handling, account limits and measurement. Lessons from our own 27,737 LinkedIn messages and how to scale without losing meetings.
Asen Levov
· · 8 min read
Outbound strategy and playbooks
How to write a value proposition for cold outreach in four parts, with a before and after, what the Hotel Pirin, Lamothermic and Green Shield campaigns put in their first lines, and what to cut.
Viktorio Shopov
· · 7 min read
Outbound strategy and playbooks
The breakup message is the last note in an outreach sequence. How to write it, three versions to adapt, when it works, when not to send one and what the Hotel Pirin and Shelly campaigns learned about last notes.
Viktorio Shopov
· · 7 min read
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