Blog category · 8 posts
Combining LinkedIn, email and other channels into one cadence that does not repeat itself.
Latest · Multichannel sequences
How to write cold outreach in German: formal address, the structure of a short German message, the consent rules that make cold email in Germany unusual, LinkedIn as the safer first channel, and examples with English translations.
Viktorio Shopov
· · 8 min read
Multichannel sequences
How to write cold outreach in Spanish: usted or tu, Spain versus Latin America, a short structure for LinkedIn and email, Spain's LSSI consent rule for commercial email, and examples with English translations.
Asen Levov
· · 8 min read
Multichannel sequences
How a 68 room hotel won corporate group business by cold email: who to write to, the one offer and one question letter, the seasonal calendar, which audiences replied and which did not. A related party case with its numbers and its limits.
Asen Levov
· · 8 min read
Multichannel sequences
A teardown of follow ups from our own campaigns: a referral ask, the prospect's own words and an easy out worked. Bumps and extra touches added refusals.
Asen Levov
· · 6 min read
Multichannel sequences
Most replies arrive in the first touches, and the later ones bring more refusals. A sequence length guide by relationship, with the share of replies per touch from four real campaigns.
Viktorio Shopov
· · 8 min read
Multichannel sequences
Three day by day cadences that start on LinkedIn and move to email, with stop rules and how a reply on one channel stops the other.
Asen Levov
· · 9 min read
Multichannel sequences
A step by step multichannel sequence across LinkedIn, email and WhatsApp with timing, stop rules and what each channel is for. Built from real campaign data and Sellinger's default switch rules.
Asen Levov
· · 9 min read
Multichannel sequences
A decision framework for choosing the first outreach channel by job title, industry, country, list quality and email availability, with sourced benchmarks.
Asen Levov
· · 8 min read
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