Playbooks
Sales playbooks from campaigns that ran, with the numbers
Each playbook here is the sequence, the rules and the messages of a real Sellinger campaign, next to the result it produced. Every number states its base, and every page says what did not work. Hotel pages carry a related party label.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
The playbooks
| Playbook | Channel | Built on |
|---|---|---|
| Connect, ask one question, follow up every five days | US foundry, 879 messaged, 33% replied | |
| Peer opener for referral networks | Referral network, 9,808 messaged, 44.8% replied | |
| Named owner letter email campaign | Regulated carrier, 546 contacts, 8.2% from named owners | |
| Founder led LinkedIn discovery calls | Solo founder, 935 conversations, 19 calls booked | |
| Question first outreach to local business owners | Ads agency, 677 owners, 9 meetings | |
| Find people already thinking about outbound | Sellinger own, 27,737 messaged, 351 showcase meetings | |
| Group sales cold email for hotels | Hotel Pirin (related party), 5,499 contacts | |
| Answer guest inquiries with a quote | Email, Messenger, WhatsApp inbound | Hotel Pirin (related party), 41 second median reply |
| Four question partner survey | Shelly, 3,940 installers, 225 survey answers | |
| No note invite, specific opener | One agency workspace, 2,858 messaged, 37.6% replied | |
| Capability guardrails on day one | US foundry, 26 capability threads | |
| Reply in the prospect's language | Shelly, 21 languages, 92% of replies matched | |
| LinkedIn InMail as the first touch | A configuration with no outcome yet |
How to read them
- A playbook is a configuration that ran once, not a promise. Your audience and offer decide your own rates.
- Booked is not held, and pending is not won.
- No prices, plan amounts, revenue or deal terms appear. Prospects, guests and staff are not named.
- Follow up counts are capped on purpose. Several studies show returns falling and negative replies rising after the second or third follow up.
Industry summaries are on the industries page. The raw studies are in the case studies.
Common questions
Can I copy a playbook?
Yes. Each page lists the steps and rules. Rewrite the messages in your own voice and offer.
Why are there no email subject lines?
The studies do not test subject lines, so none is claimed.
Which playbook should I start with?
Pick the one closest to your audience: technical buyers, partners, local owners, companies with a named risk owner, or hotels.
Sources and method
Each playbook links to its case study, which states the data date, the definitions and the limits.
Related: industries, case studies, use cases.
