Blog category · 8 posts

Build with AI (MCP and Claude)

Connecting Claude and other assistants to your outreach data with MCP.

Latest · Build with AI (MCP and Claude)

Can ChatGPT or Claude run your outreach? What MCP can and cannot do

A chat assistant can research, draft and operate an outreach tool through MCP. It cannot run a campaign by itself. What does the work, what does not, and where the line sits.

Asen Levov
· 19 October 2026 · 8 min read

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Build with AI (MCP and Claude)
ChatGPT sales prompts and scripts that work
Seven ChatGPT prompts for sales messages, follow ups, objections and call prep, written with facts and rules, plus what worked in our own LinkedIn data and how to test a script before you trust it.
Asen Levov
· 19 October 2026 · 8 min read
Build with AI (MCP and Claude)
Claude Code for outbound: build a lead research agent
How to build a small lead research agent with Claude Code: what to give it, a four step design, the guardrails it needs, what it cannot do, and when to connect Sellinger through MCP or the API instead.
Viktorio Shopov
· 19 October 2026 · 8 min read
Build with AI (MCP and Claude)
Claude for sales: prompts, workflows and what it cannot do
How to use Claude in a sales job: five prompts worth saving, four workflows from research to weekly review, what it cannot do on its own, and how the Sellinger MCP connector gives it real data.
Viktorio Shopov
· 19 October 2026 · 8 min read
Build with AI (MCP and Claude)
How we built it: pacing and daily limits for LinkedIn invites
An engineering walkthrough of how Sellinger paces LinkedIn invitations: per account daily and weekly limits, randomised daily counts with a floor, quiet hours, pending invitation guards and what we deliberately do not claim.
Asen Levov
· 19 October 2026 · 8 min read
Build with AI (MCP and Claude)
How we built it: the hosted MCP connector and its 43 tools
An engineering walkthrough of the hosted Sellinger MCP connector for Claude and ChatGPT: why every tool is a thin proxy, how sign in and scopes work, the guardrails on sending, the pagination trap we fixed, and what we log.
Viktorio Shopov
· 19 October 2026 · 8 min read
Build with AI (MCP and Claude)
Ten things we learned building an AI that talks to prospects
Ten lessons from running AI agents on our own outreach and our customers' accounts, each with its evidence: lists beat wording, follow ups cost goodwill, booked is not held, handoffs rot, and why we stopped counting pleasantries.
Asen Levov
· 19 October 2026 · 9 min read
Build with AI (MCP and Claude)
What is MCP, and why should sales teams care?
MCP lets an AI assistant such as Claude or ChatGPT use your sales tools directly. What it is, what it can and cannot do for a sales team, and how to judge a connector.
Viktorio Shopov
· 19 October 2026 · 8 min read

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