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Best lead enrichment tools in 2026, grouped by how they work
Lead enrichment means adding missing fields to a contact or account: an email, a phone, a title, a company size. Tools do it in four ways. A data subscription gives you a pool of credits (Apollo, Lusha, Cognism, ZoomInfo), a workflow table pulls from many vendors (Clay), an API returns records into your own system (People Data Labs), and an agent enriches as part of outreach (Sellinger). Each price below is read from the vendor's page on 19 October 2026 with what it counts. Nothing is scored or ranked, and no accuracy test is shown.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
- per lookup on Sellinger for an email, company or person, with a $10 credit to start
- $0.01
- Clay Launch per month for 15,000 actions and 2,500 data credits, with unlimited seats, on the monthly view
- $185
- of the data subscriptions here show no price: Cognism and ZoomInfo are by quote
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How this page was built
- Inclusion: a tool is here if its own pages describe enriching contacts or companies with data as a main function.
- Every cell was read from the vendor's own page on 19 October 2026 and links to it. A cell says so where a page did not label a price as monthly or yearly.
- A credit, an action and a lookup are different units. The page shows each as the vendor defines it and does not convert between them.
- No tool is tested for accuracy or match rate. There is no score, no ranking and no winner badge. Rows are alphabetical within a group.
Job one: a data subscription with a credit pool
| Tool | Plans as listed | What the price counts | Database claim |
|---|---|---|---|
| Apollo | Free $0; Basic $65; Professional $99 per seat a month | Per seat, plus credits pooled across the team, with enrichment from several sources | 240M+ contacts, 30M+ accounts |
| Cognism | Quote on request; Standard and Pro, each with 5 seats included | Credits per seat, 1 credit per revealed contact | Size not published on the page; Director level and above refreshed every 30 days |
| Lusha | Free $0 (40 credits); Starter $49.9; Professional $69.9; Premium $399.9 a month | Credits: an email reveal is 1, a phone reveal 5 | 515M+ contacts, 29M+ companies |
| ZoomInfo | Quote on request | Credits, licenses and features; each export is one credit | 500M+ contacts, 100M+ companies |
Sources: apollo.io, read 19 October 2026; cognism.com, read 19 October 2026; lusha.com, read 19 October 2026; zoominfo.com, read 19 October 2026. Database sizes are the vendors' own claims.
Job two: a table that pulls from many vendors
| Tool | Plans as listed | What the price counts | Notes |
|---|---|---|---|
| Clay | Free $0 (500 actions, 100 data credits); Launch $185; Growth $495 a month; Enterprise custom | Actions and data credits, flat per tier, unlimited seats | A marketplace of 150+ to 200+ data providers; CRM integrations are Growth and up; credit top ups cost a 30% premium |
| HubSpot Breeze Intelligence | Pack prices not read: the product page returned 404 | HubSpot Credits; included monthly credits reset and do not roll over | Free users cannot use credits |
Sources: clay.com, read 19 October 2026; knowledge.hubspot.com, read 19 October 2026. Clay's pricing page and its other pages differ on the number of providers.
Job three: an API into your own system
| Tool | Plans as listed | What the price counts |
|---|---|---|
| People Data Labs | Free $0 (up to 100 credits, no contact data); Pro from $98 a month for 350 credits; Enterprise by quote, annual contracts | Credits and records; the page does not define them clearly |
| Voila Norbert | Pay as you go enrichment at $0.04 per email; verification $0.003 per email | Per record |
Sources: peopledatalabs.com, read 19 October 2026; voilanorbert.com, read 19 October 2026.
Where Sellinger sits
Sellinger enriches as part of outreach. A lookup of an email, a company or a person is $0.01 each, you can search a database of 700M+ contacts, and the agent uses the result to write to the person. 30 days free on messaging modules and bundles, no card. Usage modules (enrichment) start with a $10 credit.
Sellinger does not claim to combine ten or more data providers, and this page claims no match rate or accuracy for it.
When not to choose Sellinger
- You want to enrich thousands of CRM records on a schedule, with a rule for which vendor to try first. Clay is built for that.
- You want data returned by API into your own product or warehouse. People Data Labs lists that as its core.
- You want enrichment inside HubSpot or Salesforce records. Those vendors list their own, and Sellinger syncs two way with HubSpot only.
- You want enterprise data with certifications and Europe focused compliance. Cognism and ZoomInfo list these.
Common questions
What is lead enrichment?
What is the difference between enrichment and a database?
Does Sellinger combine many data providers?
How current are the prices?
Sources and method
Vendor cells read from each vendor's own pages on 19 October 2026, linked in the tables. Sellinger from the facts page.
Related: ZoomInfo alternatives, Best email finder tools, Best prospecting and lead finder tools, Signal based vs database prospecting, Sellinger alternatives.
