Comparison, checked 19 October 2026
Sellinger vs Clay (2026): list building or the conversation after it
The short answer
Clay is where you build and enrich lead lists from many data providers and trigger workflows, from $185 a month on monthly billing, and it hands the sending to other tools. Sellinger starts where a list ends: it writes to each person, answers and books, from $198 per LinkedIn agent a month. If your problem is finding and qualifying the right accounts, Clay fits; if you already have the list and need the outreach and replies handled, Sellinger does.
Clay.com is a data and workflow platform that combines lead search, enrichment from a marketplace of providers and AI research in one table. Sellinger is an outreach agent that contacts the people on a list and carries each conversation to a booked meeting.
Prices and features checked on 19 October 2026. Updated 19 October 2026. Published by Sellinger AI and reviewed by Viktorio Shopov, co-founder of Sellinger. Report an error.
Clay and Sellinger side by side
Each Clay cell links to the page it was read from. There is no score and no total.
| What we compared | Clay | Sellinger |
|---|---|---|
| Price | On monthly billing: Free $0, Launch $185, Growth $495, and Enterprise custom, with unlimited seats. Launch holds 15,000 actions and 2,500 data credits a month. Larger action and credit tiers cost more. clay.com/pricingchecked 19 October 2026 | Live Chat from $19, Email from $39, WhatsApp and Instagram from $29, LinkedIn $198 per agent a month, bundles $249 to $1,199 a month. Sellinger fact register checked 19 October 2026 |
| Free trial | A permanent Free plan with 500 actions a month, and a 14 day trial on paid plans. No credit card is needed to start for free. Its FAQ page gives older trial terms. clay.com/pricingchecked 19 October 2026 | 30 days free on messaging modules and bundles, no card. Enrichment starts with a $10 credit. Sellinger fact register checked 19 October 2026 |
| Channels | Clay is a data and workflow layer, not a multichannel sender. Email runs through the Clay Sequencer. LinkedIn is a data source, with leads passed to HeyReach. WhatsApp and SMS appear only as third party integrations. Instagram is not listed. clay.com/sequencerchecked 19 October 2026 | LinkedIn, email, WhatsApp, Instagram and live chat. WhatsApp runs through your connected account at a small daily volume. Sellinger fact register checked 19 October 2026 |
| AI and replies | On the email Sequencer, Clay drafts the follow up to a reply and posts it in Slack for a rep to approve or edit. An Inbound SDR Agent for website visitors is on a waitlist and ships in phases from Fall 2026. clay.com/sequencerchecked 19 October 2026 | The agent writes the first message and every follow up, answers replies and books the meeting. You can require approval before anything sends. Sellinger fact register checked 19 October 2026 |
| LinkedIn safety model | No LinkedIn automation is listed (not verified). Clay does not send LinkedIn invites or messages on the pages checked. LinkedIn is a data source and an ad destination. clay.com/integrationschecked 19 October 2026Not verified | Your own account connects through a hosted login and Sellinger stores no LinkedIn password. Default limits are 20 invitations a day and 150 a week, with a quiet window at night. No tool can guarantee against restrictions. Sellinger fact register checked 19 October 2026 |
| Built in CRM | No built in CRM is listed (not verified). Clay syncs with and enriches your CRM, and auto sync needs Growth. clay.comchecked 19 October 2026Not verified | Contacts, deals and every conversation in one place, with a two way HubSpot sync. Sellinger fact register checked 19 October 2026 |
| Contact database | Yes. A lead and company search database plus a marketplace of data vendors. The database size is not stated, and its pages say 150+ and 200+ providers. clay.com/mcpchecked 19 October 2026 | A database of 700M+ contacts with verified emails and phone numbers, pay per lookup from $0.01. Sellinger fact register checked 19 October 2026 |
| Intent signals | Yes. Job change, promotion and new hire signals, company news, social listening and web intent on Growth, plus custom signals. Triggers can start workflows through a webhook. clay.com/signalschecked 19 October 2026 | 26 ready made signal templates in 8 categories on LinkedIn, included with every bundle. Sellinger fact register checked 19 October 2026 |
| Agencies and white label | A Solutions Partner Program for GTM agencies pays 20% revenue share on new shared customers. No white label product or client workspace plan is listed. clay.com/partners/solutionschecked 19 October 2026 | A portal on your own domain with unlimited client workspaces: a one time $500 setup fee, then the standard agent prices. Sellinger fact register checked 19 October 2026 |
| API and MCP | Clay MCP works with ChatGPT, Codex and Claude, and returns up to 1,000 People Search results. Webhooks and the HTTP API need Growth, and Clay API access is listed under Enterprise. clay.com/mcpchecked 19 October 2026 | REST API with webhooks from the Full Stack bundle up, and a hosted MCP connector with 43 tools for Claude and ChatGPT. Sellinger fact register checked 19 October 2026 |
Who should choose which
Choose Clay if
- you need to build a precise account list from many sources and enrich it with data from a marketplace of providers.
- you want workflows that fire on signals such as a job change, with the output going to a CRM or a sending tool you already use.
- your team is technical and likes working in tables, with an API and webhooks on Growth.
- you want a permanent Free plan to test small jobs before paying.
Choose Sellinger if
- you want one tool that contacts the people and handles what they answer, instead of a data tool plus a sender plus an inbox.
- you want LinkedIn, WhatsApp, Instagram and live chat outreach, which are not listed as sent by Clay itself on the pages checked.
- you want a CRM inside the tool, with a two way HubSpot sync, and a database of 700M+ contacts you can search.
- you prefer a flat price per agent over actions and data credits that you have to forecast.
What the two price meters mean in practice
Clay prices two meters. Actions are platform capacity that resets each cycle, and Data Credits buy data and AI work, starting at $0.05 each. Seats are unlimited. The plan price is a fee for the tiers you choose, so your bill depends on how many rows you enrich.
Sellinger prices a LinkedIn agent at a flat amount, and enrichment as a separate pay per lookup module from $0.01. The two are different jobs, so the table sets them side by side and does not rank them.
| Clay | Sellinger | |
|---|---|---|
| Entry paid plan | Launch $185 for 15,000 actions and 2,500 data credits | $198 for one LinkedIn agent |
| Mid plan | Growth $495 for 40,000 actions and 6,000 data credits | $890 for 5 LinkedIn agents (5 agents at $178) |
| Cost of a lookup | Data credits from $0.05 each | From $0.01 per enrichment lookup |
What happens after the list is built
Clay's own pages describe it as the layer beside your system of record. It enriches and decides, and a sending tool such as the Clay Sequencer for email, or HeyReach for LinkedIn, does the contact. When someone replies by email, Clay drafts a follow up and posts it in Slack for a rep.
In Sellinger the same agent writes the first message, follows up and answers the reply, then stops and hands over when it cannot answer. A list built in Clay can be uploaded to Sellinger as a CSV file.
LinkedIn is where the tools differ most
On the pages we checked Clay lists no LinkedIn sending, so it has no safety model to compare. It reads LinkedIn as a data source and passes leads on to a sender.
Sellinger sends on LinkedIn through your own account, connected by a hosted login with no password stored, and starts from defaults of 20 invitations a day and 150 a week. No tool can guarantee that LinkedIn will not restrict an account.
Switching between Clay and Sellinger
Clay and Sellinger are not usually a switch. Most teams would keep Clay for data and add Sellinger for outreach.
- Export the finished table from Clay as a CSV file, with the name, company and profile link of each person.
- Import the file in Sellinger and connect the LinkedIn account or inbox that will send.
- State the offer and review the first messages the agent drafts.
- Compare replies per hundred people contacted against your current sender before you shut anything down.
- If Clay's sequencer or a HeyReach hand off is running today, stop it for the people you import, so nobody is contacted twice.
- Clay's actions reset each billing cycle and do not roll over, so time any downgrade to the start of a cycle.
Questions about Clay and Sellinger
Is Clay cheaper than Sellinger?
Does Clay send LinkedIn messages?
Does Clay answer replies?
Can I use Clay and Sellinger together?
Does Clay have a white label program?
Method and changelog
Each competitor row links to its source and shows the date it was read. A cell older than 45 days turns grey. The full method and the correction process are on the Compare page. How we compare.
Changelog
- 19 October 2026. Page added, written from the Clay register cells read on 19 October 2026.
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