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Best intent data tools in 2026, grouped by the signal they read
Intent data covers very different signals. Bombora reads research across publisher sites, G2 reads software evaluation on its own site, 6sense layers first, second and third party intent, and Apollo, lemlist and Clay read job changes, hiring and web activity. Sellinger reads LinkedIn activity only, with 26 ready made signal templates in 8 categories included with every bundle. Most vendors on this page publish no price. This page lists what each one says it reads and what is shown, read 19 October 2026, with no score or ranking.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
- ready made signal templates in 8 categories on Sellinger, LinkedIn only, included with every bundle
- 26
- intent topics Bombora says it tracks, its own claim
- 25,300+
- of Bombora, 6sense and G2 buyer intent show a price on the pages read; each sells by quote or demo
- 0 of 3
How this page was built
- Inclusion: a tool is here if its own pages describe buying intent or trigger signals as a main function or a named feature.
- Every cell was read from the vendor's own page on 19 October 2026 and links to it. Where a page returned an error or showed no price, the cell says so. Demandbase's pages returned an error to the fetch and are not listed with facts.
- Intent signals differ in kind. They are grouped by the source of the signal, not scored against each other.
- No tool is tested for how well its signals predict a purchase. There is no score, no ranking and no winner badge.
Job one: topic research across the web or a review site
| Tool | What it reads | Price | Notes |
|---|---|---|---|
| Bombora | Research on a co op of publisher and B2B sites; company level surge scored against a baseline; billions of monthly events, 25,300+ topics (its claim) | Not published on the pages checked | A data supplier, not a sending tool; partners listed include The Trade Desk, Reddit, Adobe and Apollo |
| G2 Buyer Intent | Which accounts research your product, category or competitors on G2; G2 says 100M buyers visit | Not published on the pages checked | Page says it is most useful mid to late funnel; a free 30 day lookback is offered; integrations include Salesforce, HubSpot, 6sense, Outreach and ZoomInfo |
| 6sense | First, second and third party intent in one layer; unlimited custom keywords in over forty languages; sources named include Bombora, TechTarget, TrustRadius and G2 | Not listed; quote on request via demo | Also lists ABM advertising, email agents, sales alerts and an MCP server |
Sources: bombora.com, read 19 October 2026; bombora.com, read 19 October 2026; sell.g2.com, read 19 October 2026; 6sense.com, read 19 October 2026; 6sense.com, read 19 October 2026.
Job two: signals inside a prospecting or outreach tool
| Tool | Signals listed | Price as stated |
|---|---|---|
| Apollo | Buying intent topics (Free 1, Basic 6, Professional 6, Organization 12), website visitor identification, job change and news signals in the profile | Free $0, Basic $65, Professional $99 per seat a month; apollo.io, read 19 October 2026 |
| Clay | Job change, promotion and new hire, company news, social listening, web intent on Growth and topic intent; custom signals from any source | Free $0, Launch $185, Growth $495 a month; clay.com, read 19 October 2026 |
| Instantly | A SuperSearch signals filter: job changes, funding, hiring, LinkedIn posts, website traffic change; Website Visitors pixel | Growth $47 a month for outreach; help.instantly.ai, read 19 October 2026 |
| lemlist | AI signal agents for hiring, website visits, funding, job changes, LinkedIn engagement and tech stack; in every plan, with a Buying intent add on | Email €69 a month; the add on is €29 a month for 100 signals; lemlist.com, read 19 October 2026 |
| Reply.io | Intent signals inside its Jason AI SDR: hiring, technology, growth, job changes, LinkedIn engagers and competitor followers, website visitors | From $500 a month billed annually for Jason; how.reply.io, read 19 October 2026 |
Signals differ in kind and in freshness. A signal listed on a pricing page is not evidence that it predicts a purchase.
Where Sellinger sits
Intent signals on LinkedIn with 26 ready made signal templates in 8 categories, included with every bundle. A signal such as a post engager or a job change creates a lead, and the agent writes to that person. Sellinger does not read topic research across the web, review site visits or advertising data, so it is not a replacement for Bombora, G2 or 6sense.
Its intent is a LinkedIn activity feed tied to the outreach, not a market wide dataset.
When not to choose Sellinger
- You want to know which accounts are researching your category across the web, so marketing can run advertising. Bombora and 6sense are built for that.
- You want to know who is evaluating you or a competitor on a software review site. That is G2's own data.
- You want intent scored at account level inside an account based marketing platform. 6sense lists that.
- You need signals other than LinkedIn activity inside an outreach tool. Apollo, Clay and lemlist list job changes, funding, hiring and web visits.
Common questions
What is intent data?
How much does intent data cost?
Does Sellinger have intent data?
Are the signals accurate?
Sources and method
Vendor cells read from each vendor's own pages on 19 October 2026, linked in the tables and the register. Sellinger from the facts page.
Related: Signal based vs database prospecting, Best lead enrichment tools, ZoomInfo alternatives, Best cold email software, Sellinger alternatives.
