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Clay pricing, plans and alternatives
Clay lists a free plan and paid plans priced by two meters, actions and data credits. On the annual view, read 24 October 2026, Launch is $167 a month and Growth $446; its pricing FAQ gives $185 and $495, the monthly figures. Clay is a data and workflow tool, so the alternatives below are grouped by whether you need data, sending or an agent.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
- Launch per month on the annual view (FAQ: $185 monthly), 15,000 actions a month and 30,000 data credits a year
- $167
- Growth per month on the annual view (FAQ: $495 monthly), 40,000 actions and 6,000 data credits a month
- $446
- actions a month on the Free plan, with 100 data credits
- 500
What Clay is and what it costs
| Plan | Price per month | What it holds |
|---|---|---|
| Free | $0 | 500 actions and 100 data credits a month, unlimited seats |
| Launch | $167 on the annual view, $185 in the FAQ | 15,000 actions a month and 30,000 data credits a year on annual billing; phone enrichment, signals, email campaigns |
| Growth | $446 on the annual view, $495 in the FAQ | 40,000 actions and 6,000 data credits a month; CRM integrations, HTTP API, webhook signals |
| Enterprise | Custom | Unlimited search and imports, SSO, user groups, a dedicated strategist |
Source: clay.com, read 24 October 2026. The page has a monthly and annual toggle; the plan cards and the FAQ show different figures, and both are given here. The register read on 19 October 2026 matches: clay.com, read 19 October 2026.
Who should stay with Clay
- You build your own prospect data from many sources and want full control of each column.
- You have someone, often a GTM engineer, who enjoys building tables, formulas and AI research steps.
- You want unlimited seats on every plan, priced by usage instead of headcount.
- You send through tools you already use, such as an email sequencer, and only need data and signals.
Who should look elsewhere
- You want the outreach done, not only the data. Clay lists a sequencer for email and integrations, and no LinkedIn outreach automation of its own on the pages read on 19 October.
- You want an agent that answers replies by itself. Clay's sequencer drafts replies for a person to approve in Slack.
- You need CRM integrations on a small budget; they are listed from Growth.
- You want one predictable price instead of two usage meters.
Alternatives by need
| Need | Tool and price as stated | What the price counts |
|---|---|---|
| Data plus sequences per seat | Apollo: Basic $65, Professional $99 per seat per month | Per seat plus credits |
| Data plus a built in CRM and sequences | Snov.io: Starter $39, Pro S $99 per month | Per plan, credits and recipients |
| Cold email at volume | Smartlead: Base $39 for 6,000 sends | Per plan, sends and contacts |
| LinkedIn sending per account | HeyReach: Growth $79 per sender per month | Per LinkedIn sender |
| Data and outreach with an agent | Sellinger: LinkedIn $198 per agent per month for 1 to 2 agents, $168 at 10 or more agents; contact lookups from $0.01 | Per agent per month, and per lookup |
Sources: apollo.io, read 19 October 2026; snov.io, read 24 October 2026; smartlead.ai, read 19 October 2026; heyreach.io, read 19 October 2026. Sellinger from the pricing page, checked 19 October 2026.
Where Sellinger fits, and where it does not
Sellinger fits when
- You want an agent that researches each person, writes every message, answers the replies and books the meeting, on LinkedIn, email or WhatsApp.
- You want LinkedIn priced per agent: LinkedIn $198 per agent per month for 1 to 2 agents, $168 at 10 or more agents, with a 30 day free trial on messaging modules and no card.
- You want approval when you need it: a campaign can run in approval mode, where every message waits for a person to approve it, or send automatically. A person can take over any conversation, and the agent stops on its own when it cannot answer, for example a price it has no answer for.
- You want a built in CRM and a database of 700M+ contacts, with intent signals included in every bundle.
Sellinger is the wrong choice when
- You want to build custom data tables with many providers and formulas. That is Clay's core.
- You only need enrichment for a stack you already run.
- You need Salesforce connected today. Sellinger lists Salesforce, Pipedrive, Zoho as coming soon, with a two way HubSpot sync today.
- You want unlimited seats for a large team that only looks at data.
For a row by row view of two products, see Sellinger vs Clay. This page is for a reader who has not decided what kind of tool to buy.
Switching notes
- Export your tables before you cancel; actions reset each cycle, so use the month you paid for.
- List which columns and providers your process really uses, and check whether a simpler data source covers them.
- Verify any imported list before sending, because emails go stale.
- A Sellinger campaign can start in approval mode, so you read the first messages before they go out.
Common questions
How much does Clay cost?
What are Clay actions and data credits?
Does Clay send LinkedIn messages?
Does Clay have a free trial?
Sources and method
Clay cells read from its own pricing page on 24 October 2026: clay.com, read 24 October 2026, and the register read on 19 October 2026. Other vendors as linked in the table. Sellinger from the facts page.
Related: Sellinger vs Clay, Best lead enrichment tools, Apollo alternatives, GTM engineer.
