Templates
Template: a breakup message
A breakup message is the last note in a sequence. It says this is the final message, gives the person an easy way out, and leaves the door open. Two published studies used one: Hotel Pirin's last note drew 4 inquiries, and the Shelly partner programme capped its sequence at two follow ups after complaints.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
The text
Subject: Re: [original subject] Hello [first name], This is my last note. If [the one outcome you offer] is not a priority right now, no problem, and I will not write again. If it is, a one line reply is enough and I will take it from there. [Name]
Hi [first name], I will stop here so I do not fill your inbox. If [topic] ever becomes relevant, you know where to find me.
Why each line is there
| Line | Why it is there |
|---|---|
| "This is my last note" | It tells the reader the sequence ends, which is also true of the Hotel Pirin note. |
| An easy way out | A person who is not interested can say so, and the agent stops. |
| A one line reply is enough | It lowers the cost of answering. |
What it measured
No data yet for these exact texts. The related evidence: at Hotel Pirin, the last note produced 16 human replies and 4 concrete group inquiries, one of which became a booking (data to 11 October 2026, related party; see the forwardable last note). In the Shelly installer programme, the only two stop complaints came at the fourth and fifth touch, so the programme capped its sequence at two follow ups (partner survey template).
When not to use it
- When the person has replied. A reply ends the sequence, with a stop or not.
- When you will write again anyway. A last note that is not last teaches people to ignore you.
- After more touches than your audience tolerates. Cap the sequence before the complaints start.
How to paste it into Sellinger
- 1
Step 1
Open Flow-Maker
In the campaign's configuration drawer, open Flow-Maker and add the steps you need.
- 2
Step 2
Paste the breakup message
Paste the text into the step's instruction box. The box personalizes a pasted message with the lead's data, so read the first sends before you widen.
- 3
Step 3
Set the waits
Set the gap before each step. Sending follows the schedule you set on the account.
Common questions
Does a breakup message get replies?
What if they answer with a no?
Should it be a separate email?
Sources and method
Wording is ours. Hotel Pirin (related party) and Shelly Group installer programme case studies, checked 19 October 2026.
Related: Template: email follow up after no reply, Template: a forwardable last note, Opt outs and the suppression list.
