Help centre

How to book meetings with Cal.com or Calendly

Connect Cal.com or Calendly under Integrations, then add your booking link to the agent's goal. When a lead is ready, the agent shares the link and the meeting lands on your calendar.

Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.

Before you start

A Cal.com or Calendly account with an event type you want leads to book.
Your Cal.com API key or Calendly Personal Access Token.
A campaign with a goal that involves booking a call.

Steps

1
Step 1
Open Integrations
Click Integrations in the sidebar and choose Cal.com or Calendly.
2
Step 2
Cal.com: add your API key
Enter your Cal.com API key and account email, then save.
3
Step 3
Cal.com: add the webhook
In Cal.com go to Settings, Developer, Webhooks, click Add Webhook and paste the webhook URL shown in Sellinger. Select Booking Created, Rescheduled and Cancelled. A webhook secret is optional.
4
Step 4
Calendly: add a token
Paste your Calendly Personal Access Token and save. Sellinger tests the key and tells you if it is valid.
5
Step 5
Put the link in the goal
Open your campaign, go to Goals and add your booking link in the link field, for example a 15 minute Calendly page.

What happens next

When a lead is ready, the agent shares your booking link in the conversation. Bookings made through Cal.com are recorded through the webhook.

Good to know

Meetings are tracked from the booking events, so keep the webhook active on Cal.com.
Each goal can carry its own link, and LinkedIn accounts can have their own link too.
Count meetings honestly: see how we count meetings.
Pick an event type that matches the first call you want, for example a 15 minute intro.
Test the link yourself before you launch, so you know leads land on the right event type and calendar.
If you change your booking link, update it in the goal so new messages use the new one.

Common questions

Which should I pick?

Use the one your team already uses. Both are supported.

Does the agent book without me?

It shares your booking link and the lead picks a slot. You can review messages first with [approval mode](/help/approve-messages).

Can I connect both?

Yes, though most teams use one.

Sources and method

Written from the Sellinger app as of 19 October 2026.