Templates

Template: following up after a no show

When a prospect misses a meeting, write the same day, assume something came up, and offer two new times. No guilt and no pressure. If there is no answer, one more note a few days later, then a last one. Below are the three messages.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.
Version 1: same day
Subject: Missed you today

Hi [first name],

Looks like today did not work out, no problem. Would [day, time] or [day, time] be better? Same 15 minutes.

[Name]
Version 2: a few days later
Hi [first name], happy to find another time for [topic] if it is still useful. Here is my calendar: [link].
Version 3: last note
Hi [first name], I will not keep chasing. If [topic] becomes a priority again, just reply to this email and we will find a time.

Why each line is there

Line by line
Assume something came upKeeps the tone friendly; most no shows are not rejections.
Two new timesMakes rebooking one reply.
Same lengthReminds them the ask is small.
A clear last noteStops the chase politely.

What it measured

No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

When not to use it

  • When they cancelled with a reason; reply to the reason instead.
  • With more than three messages after one no show.

How to use it in Sellinger

Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign.

Common questions

How soon should I follow up after a no show?
The same day, while the meeting is fresh.
Should I mention that they missed it?
Lightly, without blame. Assume something came up.
How many times should I try to rebook?
Two or three messages, then stop.

Sources and method

Wording is ours.

Related: Templates hub, Meeting confirmation message, Meeting show rate, Meeting request email.

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