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Best sales automation tools in 2026, in four kinds
Sales automation names four kinds of product: sales engagement platforms that run sequences, CRMs that automate records and tasks, workflow builders that connect apps, and AI SDRs that do the outreach and replies. Each kind automates a different thing, so this page groups the tools by kind with dated vendor prices. Sellinger sits in the last group and says where it is not the choice. Nothing is scored.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
How this page was built
- Inclusion: a product whose own pages describe automating a sales task as its main job.
- Every cell links to the vendor page it was read from, dated 19 October 2026. Outreach and Salesloft publish no prices, so they carry no figure.
- Prices are as the vendor states them, with the unit. Monthly and annual prices are not mixed, and where a page did not label which is which, the cell says so.
- There is no total score, no ranking and no winner badge. Rows within a kind are alphabetical.
Kind one: sales engagement platforms
| Tool | Price as stated | What the price counts | Source |
|---|---|---|---|
| Apollo | Free $0; Basic $65; Professional $99; Organization $149 (annual only, 3 seat minimum) | Per seat a month plus pooled credits | apollo.io, read 19 October 2026 |
| Outreach | No prices published: all plans are by request | Per user plus AI credits deducted per action: 10,000 on Essentials to 100,000 on Pro | outreach.ai, read 19 October 2026 |
| Reply.io | Email Volume from $59 per user; Multichannel $99 per user | Per user at lower tiers, flat from 10,000 active contacts | reply.io, read 19 October 2026 |
| Salesloft | Quote on request; the pricing page listed no prices | Not published on the pages checked | salesloft.com, read 19 October 2026 |
Prices read 19 October 2026 from each vendor's own pages, linked in the last column.
Kind two: CRMs that automate records and tasks
| Tool | Price as stated | What it automates |
|---|---|---|
| HubSpot Sales Hub | Free $0 for up to 2 users; Starter from $7, with $20 also shown; Professional from $90 with $100 shown; Enterprise from $150 per seat (monthly or annual labels were unclear) | Email sequences with a daily send limit of 500 on Starter and 1,000 above, a Breeze prospecting agent in beta, deal scoring and summaries |
Source: hubspot.com, read 19 October 2026. Professional and Enterprise add one time onboarding of $1,500 and $3,500. HubSpot Credits meter the AI features.
Kind three: workflow builders
| Tool | Price as stated | What the price counts | Source |
|---|---|---|---|
| Make | Free $0 with 1,000 credits; Core $9, Pro $16, Teams $29, each from 10,000 credits (monthly amounts) | Credits; most actions use 1 | make.com, read 19 October 2026 |
| n8n | Annual view: Starter 20€ a month, Pro 50€, Business 667€ self hosted only | Workflow executions: 2.5K a month on Starter | n8n.io, read 19 October 2026 |
| Zapier | Free $0 with 100 tasks; Professional from $29.99 for 750 tasks (monthly view) | Tasks a month; an MCP tool call costs 2 tasks | zapier.com, read 19 October 2026 |
Read 19 October 2026. Zapier claims 9,000+ apps, Make 3,500+ and n8n 500+, each as its own statement.
Kind four: AI SDRs
| Tool | Price as stated | What it automates | Source |
|---|---|---|---|
| AiSDR | $1.50 per person prospected, no monthly fee | Research, writing, replies and booking on email and LinkedIn | aisdr.com, read 19 October 2026 |
| Sellinger | LinkedIn $198 per agent per month for 1 to 2 agents, $168 at 10 or more agents; Email from $39; WhatsApp and Instagram from $29; bundles $249 to $1,199 | The agent researches each prospect, writes the first message and every follow up, answers the replies and books the meeting on your calendar | pricing and facts |
| Valley | Starter $199, Plus $299, Growth $499 per seat a month | Signals, writing and drafted replies that a person approves | joinvalley.co, read 19 October 2026 |
Read 19 October 2026. Sellinger from the pricing page, checked 19 October 2026.
Where Sellinger sits
Sellinger belongs to the fourth kind. It automates the conversation itself, not the records around it, and it keeps those records in its own CRM with a two way HubSpot sync. A workflow builder can call it through its REST API and webhooks, and Claude and ChatGPT can reach it through a hosted MCP connector.
When not to choose Sellinger
- You want to automate work that is not outreach, such as moving data between apps. Make, n8n and Zapier are built for it.
- You want a full sales engagement platform with calls, tasks and forecasting for a large team. Outreach and Salesloft are built for that, and they are sold by quote.
- You want your CRM to own every record and its automation. HubSpot's free tier is a lower cost starting point.
- You need Salesforce or Pipedrive connected today. Sellinger lists Salesforce, Pipedrive, Zoho as coming soon, with a two way HubSpot sync today.
Common questions
What are sales automation tools?
Which kind should a small team start with?
Why are Outreach and Salesloft priced as quotes?
Can an AI SDR work with a workflow builder?
Sources and method
Vendor cells read from each vendor's own pages on 19 October 2026, linked in the tables. Sellinger from the facts page.
Related: Best AI CRM tools, n8n vs an AI SDR, Best AI sales agents, AI SDR vs a sales engagement platform.
