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Apollo pricing, plans and alternatives
Apollo lists a free plan and Basic at $65 per seat per month on monthly billing, read 19 October 2026, with a credit allowance per seat and a database of 240M+ contacts. Its sequences send email, and its LinkedIn steps are manual tasks. The alternatives below are grouped by need, with the unit each price counts.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
- Apollo Free: 75 credits per seat per month, a permanent plan
- $0
- Apollo Basic per seat per month: 2,500 credits per seat (Professional $99)
- $65
- contacts in the Apollo database, with 30M+ accounts
- 240M+
What Apollo is and what it costs
| Plan | Monthly list price | What the price counts |
|---|---|---|
| Free | $0 | 75 credits per seat per month |
| Basic | $65 per seat | 2,500 credits per seat per month |
| Professional | $99 per seat | 4,000 credits per seat per month |
| Organization | $149 per seat | 6,000 credits per seat, minimum 3 seats, annual only |
Source: apollo.io, read 19 October 2026, with the unit from apollo.io, read 19 October 2026.
Who should stay with Apollo
- You want data first: search 240M+ contacts and 30M+ accounts, then email them from sequences in the same tool.
- You want a permanent free plan, or a 14 day trial of Basic or Professional if your team is on the free plan.
- Your team does LinkedIn by hand. LinkedIn steps in a sequence are manual reminder tasks, so there is no sending model to manage.
- You need a built in deal pipeline, intent filters, and two way sync with Salesforce, HubSpot and Pipedrive, plus a public API and an MCP server.
Who should look elsewhere
- You want LinkedIn messages sent for you. Apollo does not complete LinkedIn steps automatically (knowledge.apollo.io, read 19 October 2026).
- You want an agent that answers replies. Its AI drafts and builds sequences and runs scheduled jobs under review, and no page checked describes an agent that answers inbound replies on its own (apollo.io, read 19 October 2026).
- You need WhatsApp or Instagram. None is listed, and the dialer is for human reps.
- You are an agency that needs white label. A Solutions Partner Program pays 20% lifetime commission, and no white label product or client workspace plan was found.
Alternatives by need
| Need | Tool and price as stated | What the price counts |
|---|---|---|
| LinkedIn sent for you | SalesRobot: Basic $59, Advanced $79, Professional $99 | Per connected LinkedIn account per month |
| LinkedIn sent for you | Dripify: Pro $79, Advanced $99 | Per user per month, one LinkedIn account per seat |
| AI that answers replies | Sellinger: LinkedIn $198 per agent per month for 1 to 2 agents, $168 at 10 or more agents; bundles $249 to $1,199 | Per agent or bundle per month |
| AI that answers replies | Artisan: Free $0, Intern $280 on monthly billing | A monthly credit allocation |
| AI that answers replies | AiSDR: $1.50 per person prospected | Per person prospected, charged daily |
| A large database with sequences | Reply.io: Email Volume from $59 per user; Reply Data lists 1+ billion contacts | Per user by active contacts; data in monthly credits |
| A large database with sequences | lemlist: Email €69, lead data add on €20 | Flat for unlimited users; a monthly credit add on |
| Email at volume without seats | Instantly: Growth $47; Smartlead: Base $39 | Flat per plan by emails per month |
Sources: salesrobot.co, read 19 October 2026; dripify.com, read 19 October 2026; artisan.co, read 19 October 2026; aisdr.com, read 19 October 2026; reply.io, read 19 October 2026; lemlist.com, read 19 October 2026; instantly.ai, read 19 October 2026; smartlead.ai, read 19 October 2026. Sellinger from the pricing page, checked 19 October 2026. Sellinger's database is a database of 700M+ contacts.
Where Sellinger fits, and where it does not
Sellinger fits when
- You want the outreach itself done: the agent writes to each buyer on LinkedIn, email or WhatsApp, answers replies and books the meeting.
- You want data and sending in one place without seats. A database of 700M+ contacts, paid per lookup from $0.01.
- You want LinkedIn messages actually sent, within daily limits the agent cannot exceed.
- You want a card free start. 30 days free on messaging modules and bundles, no card. Usage modules (enrichment) start with a $10 credit.
Sellinger is the wrong choice when
- Your main need is search and enrichment for a team of reps. Apollo has a free plan and a database listed at 240M+ contacts with filters and a dialer.
- You need a deal pipeline integrated with Salesforce today. Sellinger has a built in CRM and a two way HubSpot sync, and lists Salesforce as coming soon.
- You want a dialer for your own reps. Sellinger is not a rep dialer.
For a row by row view of two products, see Sellinger vs Apollo, row by row. This page is for a reader who has not decided what kind of tool to buy.
Switching notes
- Keep Apollo as the data source while you test, and export lists as CSV to load into the new tool.
- Credits do not roll over, so use the allowance before a plan change. Annual plans cannot be downgraded mid cycle.
- Decide which LinkedIn tasks a person still does by hand and which the agent takes over, then move one campaign first.
- Run Sellinger in approval mode at the start so a person reads the first messages.
Common questions
Is Apollo free?
Does Apollo automate LinkedIn?
Does Apollo have an AI SDR?
What happens to unused credits?
Sources and method
Apollo cells read from its own pages on 19 October 2026: apollo.io, read 19 October 2026; apollo.io, read 19 October 2026; apollo.io, read 19 October 2026; apollo.io, read 19 October 2026. Other vendors as linked in the table. Sellinger from the facts page.
Related: Sellinger vs Apollo, row by row, Best AI sales agents, Signal based vs database prospecting, Sellinger lead enrichment, Sellinger alternatives.
