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Is Apollo worth it in 2026? Price, verdict and alternatives

Apollo is worth it if you want a contact database and sales engagement in one seat priced tool, with a permanent free plan to start. It is a weaker fit if you want LinkedIn automation or an agent that answers replies: LinkedIn steps are manual tasks and no inbound reply agent was found. Basic is $65 and Professional $99 per seat a month on the monthly toggle, read 19 October 2026.

Published by Sellinger AI. First published 5 November 2026. Updated 5 November 2026. Numbers and settings checked on 5 November 2026 against the fact register. Report an error.

Basic, per seat per month (2,500 credits per seat): $65
Professional, per seat per month (4,000 credits per seat): $99
Free plan, 75 credits per seat a month, no time limit: $0

How much does Apollo cost in 2026?

Apollo prices per seat and adds a credit allowance that is pooled across the team and spent on emails, phone numbers, enrichment, AI research and dialer minutes. Credits expire each billing cycle.

Apollo plans and what each price counts
Plan	List price	What the price counts
Free	$0	75 credits per seat a month, 2 sequences per team
Basic	$65 per seat	2,500 credits per seat a month, 250 emails a day
Professional	$99 per seat	4,000 credits per seat a month, agents included
Organization	$149 per seat	6,000 credits per seat, annual only, 3 seat minimum

Source: apollo.io, read 19 October 2026; unit from apollo.io, read 19 October 2026. Trial: knowledge.apollo.io, read 19 October 2026.

Who is Apollo worth it for?

You want a contact database and sequences in one tool, and your team pays per seat.
You want to start free: a permanent free plan exists, with a 14 day trial of Basic or Professional for free teams.
You prospect mainly by email and calls and use the dialer.
You want intent filters and website visitor identification inside the same product.

Who should skip Apollo?

These describe scope, taken from the vendor's own pages, not faults. Not listed means we did not find the point on the pages checked.

You need LinkedIn automation. LinkedIn steps are manual tasks that remind the assignee.
You want an agent that answers inbound replies on its own. None was found on the pages checked.
You want unused credits to carry over. They do not roll over.
You want WhatsApp, Instagram or live chat. They are not part of the product on the pages checked.

What are the pros and cons of Apollo?

Pros, from the vendor's pages

A permanent free plan and low entry seat prices.
Database, sequences, dialer and intent filters in one product.
Agents that run scheduled outbound jobs and return results for review.
Unlimited daily email sends on Professional, subject to fair use.

Cons and limits

Credits expire every cycle and are spent by many actions, so the real bill depends on use.
Organization is annual only with a minimum of 3 seats and no trial.
Annual plans cannot be downgraded mid cycle, and all seats share one plan.
LinkedIn is manual and no reply agent was found.

What are the alternatives to Apollo?

Prices are each vendor's list price on the monthly view with what the price counts. The units differ, so compare what a price includes before you compare numbers.

Alternatives to Apollo, by need
If you need	Tool and price as stated	What the price counts
A contact database with lower prices	Hunter, Lusha and Snov.io: see the alternatives page	Credit or seat based
Enrichment workflows	Clay: Launch $185, Growth $495	Flat fee for action and data credit tiers, unlimited seats
LinkedIn automation	SalesRobot: Basic $59, Advanced $79, Professional $99	Per connected LinkedIn account per month
Cold email sending	Instantly: Growth $47, Hypergrowth $97	Flat price per sending plan
One agent for LinkedIn, email and WhatsApp	Sellinger: Start $490, Growth $1,490 and Scale $3,900 a month, all five AI colleagues in every plan	Per plan per month

Sellinger from the pricing page. Competitor prices from the register, read 19 October 2026.

Where does Sellinger fit next to Apollo?

Sellinger fits when

You want an agent that sends, answers replies and books meetings on LinkedIn, email and WhatsApp.
You want a contact database inside the plan: a database of 700M+ contacts.
You want one plan rather than a seat price plus credits.

Sellinger is the wrong choice when

You mainly need a large searchable database with seat based pricing and a free tier. Apollo's Free plan costs nothing.
You want a dialer and call recording. Compare the dialer tiers on Apollo's page.
You want public reviews first. This site shows no rating for Sellinger yet.

Row by row: Sellinger vs Apollo. For a longer list of options see Apollo alternatives.

Common questions

Is Apollo free?

A permanent free plan exists with 75 credits per seat a month and 2 sequences per team. Paid trials of Basic or Professional last 14 days for teams on the free plan (read 19 October 2026).

How do Apollo credits work?

Each seat gets a monthly credit allowance, pooled across the team, spent on emails, phone numbers, enrichment, AI research, dialer minutes, warmup and mailboxes. They do not roll over.

Does Apollo automate LinkedIn?

No. LinkedIn steps in a sequence are manual tasks: Apollo reminds the assignee, who completes the action by hand.

Is Apollo worth it for a small team?

Often, for the database and email sequences, especially on the free plan. If you want LinkedIn automation or an agent that answers replies, you will need another tool.

Sources and method

Vendor cells come from each vendor's own pages and were read on 19 October 2026 (the cited page and date are linked in the tables). They were not re read for this page. Sellinger figures come from the facts page. Nothing here is a hands on test, a user review or a rating, and prices change, so confirm on the vendor page before you buy. Apollo cells: apollo.io, read 19 October 2026; apollo.io, read 19 October 2026; apollo.io, read 19 October 2026.

How we checked: vendor facts were read from the vendor pages linked above and are dated where they appear. We did not run hands-on tests of the products compared.