Comparison, checked 19 October 2026
Sellinger vs Apollo (2026): which one fits how your team sells
The short answer
Apollo is a contact database with sequences, a CRM and a dialer, sold per seat, with paid plans from $65 a month on monthly billing, and its LinkedIn steps are tasks for your reps. Sellinger is an agent that writes, sends and answers on LinkedIn, email, WhatsApp and other channels. If your reps do the selling and you want data and a pipeline at a low seat price, Apollo fits; if you want the outreach done for you, Sellinger fits.
Apollo is a B2B data and sales engagement platform with a contact database, sequences, a dialer, deal management and an AI Assistant. Sellinger is an AI SDR whose agent sends the messages on LinkedIn, email, WhatsApp and other channels and handles what comes back.
Prices and features checked on 19 October 2026. Updated 19 October 2026. Published by Sellinger AI and reviewed by Viktorio Shopov, co-founder of Sellinger. Report an error.
Apollo and Sellinger side by side
Each Apollo cell links to the page it was read from. There is no score and no total.
| What we compared | Apollo | Sellinger |
|---|---|---|
| Price | Monthly billing: Free $0 (75 credits per seat a month); Basic $65 per seat (2,500 credits); Professional $99 per seat (4,000 credits); Organization $149 per seat, minimum 3 seats, annual only. Add ons per team include Advanced Dialer at $149. apollo.io/pricingchecked 19 October 2026 | Live Chat from $19, Email from $39, WhatsApp and Instagram from $29, LinkedIn $198 per agent a month, bundles $249 to $1,199 a month. Sellinger fact register checked 19 October 2026 |
| Free trial | 14 day trial of Basic or Professional, only for teams on the free plan and usable once; none for Organization. A permanent free plan exists. The trial pages checked do not say whether a card is required. knowledge.apollo.io/hc/en-us/articles/5288168…checked 19 October 2026 | 30 days free on messaging modules and bundles, no card. Enrichment starts with a $10 credit. Sellinger fact register checked 19 October 2026 |
| Channels | Email sequences with deliverability tools, warmup and a unified inbox. LinkedIn steps are manual reminder tasks that Apollo does not complete. Calls use a dialer for human reps. Nothing for WhatsApp, Instagram, SMS or live chat is listed on the pages we checked. apollo.io/product/sales-engagementchecked 19 October 2026 | LinkedIn, email, WhatsApp, Instagram and live chat. WhatsApp runs through your connected account at a small daily volume. Sellinger fact register checked 19 October 2026 |
| AI and replies | The AI Assistant drafts sequences, emails and lists, and agents run scheduled outbound jobs for you to review. No page we checked describes an agent that answers inbound replies on its own on any channel. apollo.iochecked 19 October 2026Not verified | The agent writes the first message and every follow up, answers replies and books the meeting. You can require approval before anything sends. Sellinger fact register checked 19 October 2026 |
| LinkedIn safety model | No LinkedIn automation. LinkedIn steps in a sequence are manual tasks, so there is no cloud, extension or proxy sending model and no daily invite cap to manage. knowledge.apollo.io/hc/en-us/articles/5646233…checked 19 October 2026 | Your own account connects through a hosted login and Sellinger stores no LinkedIn password. Default limits are 20 invitations a day and 150 a week, with a quiet window at night. No tool can guarantee against restrictions. Sellinger fact register checked 19 October 2026 |
| Built in CRM | Yes: deal management with a sales pipeline across stages, deal automation and deal analytics. It also syncs with Salesforce and HubSpot. apollo.io/product/deal-management-softwarechecked 19 October 2026 | Contacts, deals and every conversation in one place, with a two way HubSpot sync. Sellinger fact register checked 19 October 2026 |
| Contact database | Yes: 240M+ contacts and 30M+ accounts of B2B data, with enrichment. apollo.iochecked 19 October 2026 | A database of 700M+ contacts with verified emails and phone numbers, pay per lookup from $0.01. Sellinger fact register checked 19 October 2026 |
| API and MCP | A public REST API (70+ endpoints, OpenAPI 3 spec, on all plans) and a first party MCP server with 27+ tools; the free plan qualifies. Webhooks are listed for phone number enrichment results; no general outbound webhook feature was seen. apollo.io/developerschecked 19 October 2026 | REST API with webhooks from the Full Stack bundle up, and a hosted MCP connector with 43 tools for Claude and ChatGPT. Sellinger fact register checked 19 October 2026 |
Who should choose which
Choose Apollo if
- you want data and your sales process in one place: 240M+ contacts, 30M+ accounts, sequences, a dialer and a deal pipeline.
- your reps do the selling and you want a low price per seat. Basic is $65 a month per seat, and a permanent free plan exists.
- you want a public REST API with an OpenAPI spec and 70+ endpoints on every plan.
- your CRM is Salesforce or Pipedrive. Apollo links to both two ways today, and Sellinger shows both as coming soon.
Choose Sellinger if
- you want the writing, sending and replying done by an agent, not tasks queued for your reps. Apollo has no agent that answers replies unaided on the pages we checked.
- you want LinkedIn invitations and messages sent for you, inside limits set per account, instead of a manual task for each step.
- you want WhatsApp, Instagram or live chat handled by that same agent. Apollo lists none of them on the pages we checked.
- your agency wants to run clients under its own brand. Apollo lists a partner program that pays a 20% lifetime commission, and no white label product on the pages we checked.
Cost for one rep and for a team of three
Apollo charges per seat, with a credit allowance for emails, phone numbers and enrichment. The seat covers the database, sequences, deal management and a dialer whose volumes vary by tier, but not LinkedIn sending, and agents start at Professional. A Sellinger LinkedIn agent is a monthly price for an agent that writes, sends and replies.
Organization is annual only with a minimum of 3 seats, so the table shows Basic and Professional on monthly billing. The annual view, which saves 24%, is left out to keep billing terms the same on both sides.
| Team size | Apollo, billed monthly | Sellinger |
|---|---|---|
| Free start | Free plan: $0, 75 credits per seat a month | 30 days free, no card |
| 1 rep | Basic $65 or Professional $99 a seat | LinkedIn agent $198, or Email Starter $39 |
| 3 reps | Basic $195 (3 seats at $65) or Professional $297 (3 seats at $99) | $564 for LinkedIn only (3 agents at $188) |
Who does the work: your reps or the agent
In Apollo the AI Assistant builds sequences, drafts emails and builds lists, and agents run scheduled jobs and return results. Its pages say agents prompt you at key moments and stay supervised until you decide they can act alone. Calls go through a dialer, and LinkedIn steps wait for a rep.
In Sellinger the agent researches each prospect, writes every message, sends it, answers replies and books the meeting. You can require approval before anything sends. The agent hands a conversation to a person when it has no answer, for example on price.
LinkedIn: manual tasks or an agent that sends
Apollo's help center says LinkedIn tasks need to be completed manually and that Apollo does not complete them for you. That means no automation to pace, and a rep spends time on every invitation and message.
Your own LinkedIn account connects to Sellinger through a hosted login, with no LinkedIn password stored. The default pace is 20 invitations a day and 150 a week, and sending pauses overnight. Sellinger cannot guarantee that LinkedIn will not restrict an account, and no tool can.
Switching between Apollo and Sellinger
Apollo can stay as your database and CRM while Sellinger runs the outreach, on different people.
- Connect a LinkedIn account in Sellinger that your reps do not use for Apollo tasks.
- Bring a segment over as a CSV, or search Sellinger's contact database.
- Say what you sell and to whom, then approve the first messages.
- Compare replies and meetings with the same kind of segment worked by your reps.
- Apollo sequences, tasks, deals and call recordings do not move across. We have not checked what Apollo exports.
- Apollo's annual plans cannot be downgraded mid cycle, so time any seat cuts to the renewal.
Questions about Apollo and Sellinger
Does Apollo send LinkedIn messages for you?
Is Apollo ever the better choice?
Does Apollo have an AI that answers replies?
How many contacts does each tool hold?
Can I try both?
Method and changelog
Each competitor row links to its source and shows the date it was read. A cell older than 45 days turns grey. The full method and the correction process are on the Compare page. How we compare.
Changelog
- 19 October 2026. First version on this site, built from the competitor register.
Keep reading
- Sellinger pricing
- Case study: Green Shield Logistics
Green Shield Logistics, on Sellinger's email agent: 546 buyers contacted, an 8.2% reply rate and 3 companies at a concrete next step.
- AI SDR pricing compared
- Sellinger alternatives
- All comparisons
- Sellinger facts
