Templates
Template: replying to an inbound lead
An inbound lead expects a fast, useful answer. Reply to what they asked first, ask one question that helps you prepare, and offer a time or a link. Do not send a questionnaire. Below are versions for a demo request, a price question and a general inquiry.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Subject: Your demo request Hi [first name], Thanks for reaching out. So I can show you the right part: is the main goal [option 1] or [option 2]? Here are two times: [day, time] or [day, time], or pick one here: [link]. [Name]
Subject: Pricing for [Company] Hi [first name], [Published price or range]. It depends mainly on [factor]. How many [units] are you thinking of? Then I can give you an exact figure.
Subject: Your question about [topic] Hi [first name], [Answer in two sentences]. Is this for [use case 1] or something else? [Name]
Why each line is there
| Line | Why it is there |
|---|---|
| Answer first | They asked something; answering builds trust. |
| One qualifying question | Helps you prepare without a form. |
| Times or a link | Makes the next step one click. |
| Published prices | Figures must come from your real price list. |
What it measured
Not these exact words. In the Hotel Pirin reservations campaign, a related party, a rule to quote as soon as the dates and party were known raised the share of replies carrying a price from 50% to 92%. Sellinger's own outbound found that cutting reply time from 19 to 2 minutes did not lift meetings on its own; the list mattered more.
When not to use it
- When the lead is clearly spam or a vendor pitch.
- With a price you have not published or approved.
How to use it in Sellinger
Facebook lead form leads are polled from a sheet every 60 seconds and Google Ads leads every 300 seconds, then created as leads and contacted by the campaign (Google Ads leads default to WhatsApp as the first channel). The inbound rule pack filters noise and flags complaints and large deals.
Common questions
How fast should I reply to an inbound lead?
Should I send a questionnaire?
Should I share prices by email?
Sources and method
Wording is ours. Hotel Pirin (related party) and Sellinger figures from their case studies. Lead pollers from the fact register, checked 24 October 2026.
Related: Templates hub, Inbound lead qualification, Speed to lead, Goal templates: inbound.
