Templates

Template: replying to a new inquiry on WhatsApp

When someone writes to your business on WhatsApp, they expect a quick, short and human answer. Answer their question first, ask one qualifying question, and offer a clear next step. Below are three replies: for a price question, an availability question and a general inquiry.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.
Version 1: a price question
Hi [first name], thanks for writing. [Price or price range from your published prices] for [product or service]. To give you an exact figure: how many [units, people or days] do you need?
Version 2: availability
Hi [first name], yes, we have [item or slot] available on [dates]. Would you like me to hold it for you, or do you have a question first?
Version 3: a general inquiry
Hi [first name], thanks for your message. Happy to help. Could you tell me a little about [what they need], so I can point you to the right option?

Why each line is there

Line by line
Answer firstPeople on WhatsApp want an answer, not a form.
Published prices onlyA figure must come from your real price list.
One questionShort messages fit the channel.
A clear next stepHolding a slot or booking a call moves the conversation forward.

What it measured

Not these exact words. The Hotel Pirin reservations agent, a related party, answered guests in a median of 41 seconds over 54 inquiries. After a rule to quote as soon as it had dates and party, the share of its replies that carried a price went from 50% to 92%.

When not to use it

  • When you have no approved price to share; ask the qualifying question and hand over.
  • For complaints or refunds, which need a person.
  • To send a first message to someone who never wrote to you without a clear reason and a small volume.

How to use it in Sellinger

Sellinger sends first messages and follow ups on WhatsApp through your connected WhatsApp account. WhatsApp itself limits outbound messaging, so first messages run at a small daily volume. It also answers people who write first. Put the approved wording in a text article in a knowledge base collection and attach it to the persona, so the agent answers from it. If you would rather answer yourself, add a needs attention rule for this kind of reply, and the conversation is flagged for a person.

Common questions

How fast should I reply on WhatsApp?
As fast as you can do it accurately. People expect minutes, not hours.
Can the agent quote prices on WhatsApp?
Only from prices you put in the knowledge base. Otherwise it should ask and hand over.
Does Sellinger use the WhatsApp Business API?
No. It works through your connected WhatsApp account.

Sources and method

Wording is ours. Hotel Pirin figures from its case study (related party), to 11 October 2026. WhatsApp behaviour from the fact register.

Related: Templates hub, Inbound lead qualification, Qualify inbound leads on WhatsApp, Answer inquiries with a quote.

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