Use cases, by job
Signal based selling: write to people who just engaged with the problem you solve
Signal based outreach starts from something a person did, such as commenting on a competitor's post, announcing a hire or asking for a recommendation, and not from a static list. Sellinger ships 26 signal templates in 8 categories on LinkedIn. In our own October 2025 data, intent signal lists replied at 54.6% and booked four times as many meetings per person as untagged lists.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
- signal templates in 8 categories on LinkedIn
- 26
- reply rate of intent signal lists in Sellinger's own outbound, October 2025 cohort
- 54.6%
- meetings per person messaged from intent signal lists, against 1.16% for untagged lists
- 4.54%
- openers mentioned the post that put the person on the list. The next experiment
- 5 of 30,000
Who has this job
Teams who sell into a market where the buyer rarely announces a need, and where a title list means writing to thousands of people who are not thinking about it. A signal narrows the list to people who just showed interest. The intent signals product page lists the features, and this page is about using them.
The signal types that ship
| Category | Templates | What they detect |
|---|---|---|
| My Brand | 4 | Engagers, commenters, profile viewers and new connections on your own profiles |
| Competitors | 3 | Engagers and commenters on competitor posts, and who competitor SDRs engage with |
| Company Activity | 5 | Funding announcements, hiring posts, job listings, new joiners and new offices |
| Sales Opportunities | 5 | People looking for an agency, asking for recommendations, endorsing a tool, expressing frustration, or offering a lead magnet |
| Conferences | 1 | People mentioning or attending a named conference |
| Basic Engagement | 6 | Engagers, commenters, keyword posts, outbound activity, profile viewers and connections for any tracked profile or search |
| AI Signal | 1 | Your own natural language description of the content to find |
| Lookalike Signal | 1 | Posts like examples you already found valuable |
26 templates in total, counted on 19 October 2026 from the product's signal template file.
How Sellinger runs it in four steps
- 1
Step 1
Pick a signal
Choose a template, paste a profile or write a boolean query, and set how fresh a signal must be, from 7 to 90 days.
- 2
Step 2
Qualify with AI (optional)
An AI qualification prompt checks each post against your own description of what to include and exclude.
- 3
Step 3
Create leads
A delivery worker runs every 15 minutes, applies the freshness filter, runs the qualification and creates leads, which can go to a segment.
- 4
Step 4
Write one observation
The campaign opens with an observation about their work. In our data, observation openers out replied questions by 10 to 15 points.
Our own data, and what it does not show
| List | Replied | Meetings per person messaged |
|---|---|---|
| Intent signal | 54.6% | 4.54% |
| Untagged list | 37.2% | 1.16% |
| Sales Navigator search | 21.7% | 0.71% |
Intent signal and untagged lists are the October 2025 cohort. Search lists are the whole period. Source: Sellinger case study, snapshot 9 October 2026.
- The source of the signal matters: audiences of AI SDR vendors and automation creators booked 2.6% to 3.7% per person, enterprise sales voices under 0.4%.
- A customer foundry saw intent lists reply at 58.2%, but 57% of those replies came from recruiters, vendors and peers, and named company searches produced more buyers. Check who replies, not just how many.
- A solo founder booked 16 of 19 calls from intent lists, and 1 in 225 conversations from title searches.
What this page does not claim
Only the signal types listed above are described here. Signals cover LinkedIn activity, and they can be wrong about intent: a like is a hint, not a purchase plan.
Common questions
What is a buying signal?
How many signal types does Sellinger have?
Are signals included in the price?
Do signals replace a list?
Sources and method
Intent signals on LinkedIn with 26 ready made signal templates in 8 categories, included with every bundle. Source: signal template file and delivery worker in the product code (checked 19 October 2026); results from the Sellinger case study and the Lamothermic and ShortVibe case studies.
Related: intent signals product page, the playbook, signal based vs database prospecting, Sellinger case study.
