Templates
Template: replying when a prospect asks about price
When a prospect asks about price, answer the question or say who will. A vague reply loses trust. Below are three replies: one when the price is public, one when it depends and one when a person should answer. Sellinger has a built in rule that flags pricing questions for a human. These texts are not measured yet.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
The text
Good question. [Plan] starts at [price] per [unit], and [what is included]. The full list is here: [link]. Does that fit what you had in mind?
It depends mainly on [one or two factors]. For a company like yours, [rough range or example, only if it is true]. If you tell me [the one fact you need], I can give you a clearer number.
That is a question for [name], who handles pricing. I have passed your message to them and they will reply [by when]. In the meantime, is there anything about [product] I can answer?
Why each line is there
| Line | Why it is there |
|---|---|
| The number or the range, first | Hotel Pirin's "quote, don't stall" rule: answering guests with a full quote quickly is the pattern its owner kept. |
| "Only if it is true" | An agent must not invent a price. If the number is not in its instructions, it should hand over. |
| A named person and a time | A hand over only helps if the prospect knows who will answer and when. |
| A closing question | It keeps the conversation moving instead of ending on the price. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
The related case study is Hotel Pirin. Related party: it is owned by a co-founder of Sellinger. See also the blog post quote, don't stall.
When not to use it
- When the price is not set in the agent's instructions or knowledge base. Use the third reply and let a person answer.
- When the question is a formal proposal or contract. Those go to a person.
The rule to add in Sellinger
The rules picker has this rule, in the Human Review and Escalation group, as written in the product:
Lead asks about pricing, contracts, or requests a formal proposal or quote
- 1
Step 1
Open the Rules tab
Open the campaign's configuration drawer and choose the Rules tab.
- 2
Step 2
Add the rule
Click Templates, search for the rule below and add it, or type it in as your own rule: "Lead asks about pricing, contracts, or requests a formal proposal or quote"
- 3
Step 3
Test it
Send yourself a test reply that matches the rule and check that the conversation is flagged for a person.
Common questions
Should the agent ever quote a price?
What does the pricing rule do?
Can I put prices in the knowledge base?
Sources and method
Rule text from the in-product rule template catalog, checked 19 October 2026. Reply wording is ours. Hotel Pirin case study for the quote rule (related party).
Related: Templates hub, Template: objection, not now, Outreach rules, Write rules your agent follows.
