Glossary
What is meeting show rate?
Meeting show rate is the share of booked meetings that actually happen. A meeting that was booked and then skipped, a no show, still counts as booked in many reports, which makes outbound look better than it is. Measuring meetings held, not only meetings booked, is the honest way to report outbound results.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
How do you calculate it?
Show rate = meetings held / meetings booked x 100, for meetings whose date has passed. An example with made up numbers: 40 meetings booked last month, 30 held, 10 no shows or cancellations, a show rate of 75%.
Why is booked not held?
A booking is a promise. People forget, get pulled into other work, or booked to end the conversation politely. Calendar tools often mark a meeting completed when its time passes, whether or not anyone joined, so a person has to confirm what happened. Count meetings honestly sets out the definitions we use.
What reduces no shows?
- Book soon: a meeting in two days shows up more often than one in three weeks.
- Confirm the reason for the meeting in one line after booking.
- Send a short reminder the day before, from a person.
- Make it easy to move the meeting rather than skip it.
- Follow up the same day after a no show with two new times.
How Sellinger handles it
Sellinger's analytics count people, not messages: the funnel runs Reached, Replied, Meetings and Deals, with show rate, meetings held, no shows and deals won, and a breakdown by ICP, channel, campaign or source. Cost per meeting held is shown; cost per meeting booked is deliberately not.
Meetings are booked through your own calendar link; see booking meetings. The agent sends the link after a yes, and a person hosts the call.
Common questions
What is a good show rate?
Should no shows count in outbound results?
Does a rescheduled meeting count as a no show?
Sources and method
Formula and example are illustrative. Sellinger analytics as described in the analytics help article, checked 24 October 2026.
Related: Appointment setting, Sales funnel, Count meetings honestly, Reading your analytics.
