Templates

Templates: a LinkedIn message to an event attendee

The best message to an event attendee names the event and one real thing you share, then asks one easy question. Send it soon, while the event is fresh. Below are four versions: a connection note after meeting, a thank you after a talk, a follow up to a webinar attendee and a message to someone who registered but did not come.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.
Version 1: a connection note after meeting
Hi [first name], good to meet you at [event]. I enjoyed our chat about [topic]. Let us stay in touch here.
Version 2: a thank you after a talk
Hi [first name], thank you for coming to my session at [event]. You asked about [their question], and I should have added [one useful point]. Happy to share the slides if useful.
Version 3: a webinar attendee
Hi [first name], thanks for joining [webinar name] on [date]. The part on [topic] seemed relevant to your work at [company]. Would you like the recording and a short checklist?
Version 4: registered but did not attend
Hi [first name], sorry we missed you at [webinar name]. Here is the recording: [link]. If the [topic] part is useful for [company], I can point you to the two minutes that matter.

Why each line is there

Line by line
Name the eventIt answers who you are and why you wrote in one phrase.
One real detailA line about their question or your talk shows you did not copy and paste.
Send soonA message a few days after the event is a follow up. A month later it is cold.
Offer something usefulA recording, slides or a checklist gives them a reason to reply.
No pitch in the first messageEarn the conversation first. Ask for a call only after a reply.

What it measured

No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

For how to turn event contacts into a list in the first place, read LinkedIn event attendees as leads and the event and webinar invitations use case.

When not to use it

  • When you do not know whether they attended. Do not say you met if you did not.
  • When you cannot say anything specific about the event. Send nothing generic.
  • When the event's own rules forbid contacting attendees for sales. Check the organiser's terms first.
  • When they already declined your connection. Do not send it again.

How to use it in Sellinger

Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign. Import the attendee list as a campaign and give the persona the event name and a line on what was covered, so each message can name it. LinkedIn sends are limited per account: Every connected account has daily limits that the agent cannot exceed, set per account. LinkedIn defaults are 20 invitations a day and 150 a week. Email defaults to 50 sends a day per mailbox, with an optional warm up that starts at 5 a day and doubles every 3 days up to the limit.

Common questions

How soon after an event should I message?
Within a few days, while people still remember it.
Should I connect first or message?
If you are not connected, send a short connection note that names the event, then message after they accept.
What if I only saw their name on the attendee list?
Say that you saw the list and why you wrote. Do not pretend you met.

Sources and method

Wording is ours. Sellinger behaviour from the fact register, checked 25 October 2026.

Related: Templates hub, LinkedIn event attendees as leads, Event and webinar invitations, LinkedIn connection request message, LinkedIn follow up message.

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