Templates

Template: LinkedIn connection request messages

A connection request note has one job: give the person a reason to accept that is about them, not about your product. Often the best note is no note, with the real first message after they accept. Below are four short notes for when a note helps, and when to send none.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.
Version 1: no note (often the default)
[Send the request without a note. Write the first real message after they accept.]
Version 2: shared context
Hi [first name], we both work with [type of company] in [region]. Would be good to be connected.
Version 3: after their post
Hi [first name], your post on [topic] was useful, especially the point about [one detail]. Happy to connect.
Version 4: same event
Hi [first name], I saw you are at [event] next week too. Would be glad to connect beforehand.
Version 5: a referral
Hi [first name], [colleague's name] suggested we connect about [topic]. Hope that is all right.

Why each line is there

Line by line
No note by defaultA note that pitches reads as a sales message before you have earned a conversation. Without a note, the request is judged on your profile.
One specific detailA detail from their post or their work shows the request is not sent to everyone.
No product, no linkNotes with a pitch or a link look like spam and are easy to ignore or report.
ShortLinkedIn limits note length, and a short note reads as personal.
A real referral onlyName a colleague only if they truly suggested it.

What it measured

Not these exact words. In the Lamothermic campaign, most requests went without a note (149 of 3,345 had one) and 27% were accepted. The fact register gives the figure across customer teams: about 4 in 10 invitations accepted (39% across 42 customer teams, last 90 days to 19 Sep 2026).

The no note invite with a specific opener playbook shows the setup behind that pattern.

When not to use it

  • When the person has already ignored or declined a request from you.
  • When you have no reason the person would want to connect. Fix the list first.
  • When you would add a pitch. Save it for after they accept, and even then ask a question first.

How to use it in Sellinger

Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign. You connect your own LinkedIn account through a hosted login and Sellinger does not store your LinkedIn password. Each account has a daily invitation limit (default 20, varied by a few each day), a weekly invitation cap (default 150) and a quiet window with no sending (default 01:00 to 08:00 account time). No tool can guarantee that LinkedIn will never restrict an account.

Common questions

Should I add a note to a LinkedIn connection request?
Often not. A request without a note does not read as a pitch. Add one when there is real shared context, such as an event or a referral.
How long can a connection note be?
LinkedIn sets a character limit that depends on the account. The [LinkedIn note character counter](/tools/linkedin-note-character-counter) checks a draft.
How many requests can I send a day?
LinkedIn does not publish one number. Sellinger's defaults are 20 a day, varied by a few each day, and 150 a week.

Sources and method

Wording is ours. Lamothermic figures from its case study; acceptance and limits from the fact register, checked 24 October 2026.

Related: Templates hub, LinkedIn connection request, Message after connecting, Note character counter.

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