Template library

Goal templates for recruiting outreach

Sellinger's goal picker has 4 Recruiting goals, from pitching open roles to booking screening calls. This page shows each as written in the app and says what each is for and when to leave it out.

Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.

What this category is for

Recruiting goals treat the candidate as someone to be interested, not closed. They differ in how far the agent goes before a person takes over: one asks for a CV, one screens in chat, one books a call and one aims at experienced people who are not looking. Choose by how much work you want to leave with the recruiter.

The 4 catalog goals, exact text

Shown as written in the product's Goals picker, category Recruiting. Text in curly brackets is a blank the picker asks you to fill.
Pitch open roles. Priority Medium
Reach out to candidates matching our open roles, pitch the best-fit position, and ask interested candidates to share an updated CV.
Source, qualify, hand over. Priority Medium
Source candidates whose profiles match the job description, qualify interest and technical fit in chat, and hand promising candidates to the recruiter for interview.
Screening calls. Priority Medium. Blank to fill: calendar link
Book screening calls with qualified candidates at {calendar_link}, confirming interest and basic fit before offering times.
Experienced professionals. Priority Medium
Recruit experienced professionals to join the team: open with what the organization offers their growth, then book an exploratory conversation.

What each goal does

What each goal achieves, and what to watch
Pitch open rolesMatches a candidate to one role and asks for a CV only after interest.The agent needs your open roles written down in its knowledge or persona.
Source, qualify, hand overKeeps the agent as a screener and the recruiter as the one who interviews.Technical fit judged in chat is a first filter, not an assessment.
Screening callsOffers times only after interest and basic fit are confirmed.Use a recruiter calendar, not a sales one.
Experienced professionalsOpens with what the candidate gains, which suits senior people who are not looking.Do not use it for volume hiring of junior roles.

When to use these goals, and when not to

Use them when

  • You have a clear open role that the agent can describe.
  • A recruiter will read what the agent passes on.
  • The candidates are reachable on the channels you have connected.

Do not use them when

  • You have no defined role yet, so the agent would have nothing specific to offer.
  • You need an assessment of skills. Chat is a first filter only.
  • The outreach would target people who have said they are not looking.

How to add one in the app

  1. 1

    Step 1

    Open the campaign

    Open the campaign's configuration drawer and choose the Goals tab.

  2. 2

    Step 2

    Open the picker

    Click Templates. Goals are grouped by use case, and you can search them.

  3. 3

    Step 3

    Pick one and fill the blanks

    Click a goal to expand it. Only the screening call goal has a blank, the calendar link, and Use stays disabled until it is filled.

  4. 4

    Step 4

    Use it

    Click Use. The Add Goal dialog opens with the text and priority filled in. Edit the wording, then save with Add Goal.

What the data says

No outcome data yet. Sellinger has not measured results for this exact goal text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

Common questions

Does the agent decide who gets hired?
No. These goals pass promising candidates to a recruiter. The wording keeps interviews and decisions with a person.
Which rules go well with these goals?
The catalog has a Recruiting and Talent rule pack for candidate fit and for questions about salary and CVs. It is listed in the product's rules picker.
Can I recruit and sell from the same campaign?
It is easier to keep them apart, because a persona and a goal written for candidates will confuse a sales audience.

Sources and method

Goal text: the in-product goal template catalog, checked 2026-10-19. Steps: the campaign Goals tab and goal template picker in the app.

Related: Templates hub, Outreach rules, Use case: book sales meetings, Use case: recruiters.

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