Template library
Goal templates: awareness and traffic
The Awareness & Traffic category in Sellinger's Goals picker holds 3 goal templates for campaigns that should not book meetings: sending interested people to a landing page, offering a free personalised asset, and building authority in a niche. This page shows each goal as written and what to watch.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
What this category is for
Some offers are better tried than discussed. These goals send people to the product or a useful asset instead of a calendar, or aim only at being recognised in a niche. They measure meaningful replies and actions, not clicks alone.
The 3 catalog goals, exact text
Send interested prospects to {landing_page} to see the product in action and start on their own. Never send a calendar or meeting link.Offer a free personalized asset, an audit, teardown, or self-assessment, as the call-to-action, and deliver it before ever proposing a call.
Build recognized authority in the niche: share one insight per conversation that makes the prospect rethink their approach, and measure success by meaningful replies, not clicks.
What each goal does
| Goal | What it achieves | Watch for |
|---|---|---|
| Landing page | Fits products people can start alone. | A link in a first message can hurt; send it after interest. |
| Free asset | Gives value first, with a natural follow up. | Someone must actually produce the asset. |
| Authority | Fits founders and experts building a name. | Needs real insight; generic tips do the opposite. |
When to use these goals, and when not to
Use them when
- Your product has a self serve start.
- You can deliver a personalised audit or teardown.
Do not use them when
- Your sale needs a conversation before anyone can try it.
- Nobody can deliver the asset you offer.
How to add one in the app
In the campaign's Goals tab, click Templates, find the Awareness & Traffic category, expand a goal, fill its blank, and click Use, then save with Add Goal. The book meetings goals page shows the steps in detail.
What the data says
No outcome data yet. Sellinger has not measured results for this exact goal text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
Common questions
Why does the landing page goal ban meeting links?
What is a free personalised asset?
How should I measure these goals?
Sources and method
Goal text: the in-product goal template catalog (frontend/src/lib/goal-templates.ts), read 24 October 2026. Steps: the campaign Goals tab and goal template picker in the app.
Related: Templates hub, Product qualified lead, Goal templates: qualify and convert, Goal templates: events and promotion.
