Glossary
What is intent data?
Intent data is information about what a person or company is doing that suggests they may be about to buy: pages read, searches, posts, hiring, funding. Sales teams use it to pick who to contact now instead of working a list in order.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
What kinds of intent data exist?
| Type | Where it comes from | Level |
|---|---|---|
| First party | Your own site, emails and replies | Person or company |
| Third party | Content networks and review sites | Mostly company |
| Social | Public activity on a network such as LinkedIn | Person |
| Company events | Funding, hiring, a new office | Company |
Level matters. A company showing interest does not tell you which person to write to. Person level data does, but it covers only the people active on that network.
How do you turn intent data into a ranking?
Give each signal a strength, let it fade with age, add up what a person has shown inside a time window, and sort. Example with made up numbers: a person who commented on a competitor post (strength 3) and attended an event (strength 2) in the last 30 days scores 5 and ranks above someone with one old signal of strength 4.
How Sellinger handles it
Intent signals on LinkedIn with 26 ready made signal templates in 8 categories, included with every bundle. Each signal carries a strength, signals fade as they age, and the hot leads list ranks people by how many recent signals they have and then by their total strength. By default it looks at the last 30 days and asks for at least 2 signals.
A delivery worker runs every 15 minutes, applies your freshness window of 7 to 90 days, runs an AI check and creates leads. Treat a signal as a hint, because it can be wrong. The product covers LinkedIn activity only. See intent signals and buying signals.
Common questions
Is intent data the same as buying signals?
Does intent data replace a lead list?
Is intent data included in Sellinger?
Sources and method
Sellinger intent signal templates, hot leads ranking and delivery worker settings, checked 19 October 2026.
Related: Buying signals, Intent signals, Signals vs database, Signal based outreach.
