Glossary
What is conversational marketing?
Conversational marketing means engaging buyers through real time conversations, on website chat, messaging apps and social direct messages, instead of making them fill in a form and wait. The aim is to answer questions while interest is high and move qualified people to a next step, such as a booked call, in the same conversation.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
Where does it happen?
| Channel | Typical use |
|---|---|
| Website live chat | Visitors asking about price, fit or availability |
| Instagram direct messages and comments | Shoppers and followers asking questions |
| People who prefer to message rather than email | |
| Facebook Messenger | Visitors from ads and pages |
What makes it work?
- Speed: an answer in minutes, not a day.
- Accuracy: answers from your real policies and prices, not guesses.
- A clear next step for qualified people, such as a booking link.
- A smooth hand over to a person for anything complex.
- Respect: no endless bot loops and no hiding that it is automated.
How do you measure it?
Count conversations started, qualified conversations, meetings or orders that came from them, and how many conversations needed a person. Response time matters, but so does whether the answer was right. A fast wrong answer costs more than a slower right one.
How Sellinger handles it
The live chat agent answers website visitors, and the Instagram agent handles direct messages, comments and story mentions. Sellinger sends first messages and follow ups on WhatsApp through your connected WhatsApp account. WhatsApp itself limits outbound messaging, so first messages run at a small daily volume. It also answers people who write first.
Common questions
Is conversational marketing the same as a chatbot?
Does it work for B2B?
Should the bot say it is automated?
Sources and method
General marketing practice. Sellinger channel behaviour from the fact register, checked 24 October 2026.
Related: Speed to lead, Inbound sales, Facebook Messenger bot, Live chat lead capture.
