Glossary
What is a B2B lead?
A B2B lead is a person at another company who might buy from you, together with what you know about them: name, role, company and a way to reach them. It becomes a prospect once they show interest, and a customer once they buy.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
What types of B2B lead are there?
| Type | How it arrives | Typical first step |
|---|---|---|
| Outbound lead | You find them on a list or a search | A first message they did not ask for |
| Inbound lead | They contact you or fill in a form | A fast, relevant answer |
| Signal based lead | They did something that suggests interest, such as engaging a competitor's post | A message that fits the signal |
| Referral lead | Someone introduces them | A warm message that names the referrer |
What makes a lead worth contacting?
A lead needs two things: a fit with your ideal customer, and a way to reach them. Fit means the right industry, size and role. Reach means a verified email, a LinkedIn profile or a phone number. A lead with fit but no reach needs enrichment. A lead with reach but no fit wastes sends and can hurt your sender reputation.
How do you qualify one?
- Check the role: does this person decide, influence or only use?
- Check the company: size, industry and location against your ideal customer.
- Check the timing: any signal that now is a good moment.
- Check the history: have you or a colleague contacted them before?
How Sellinger handles it
Sellinger works with leads from a database of 700M+ contacts, LinkedIn searches, CSV files, HubSpot and intent signals, and keeps every lead in a built in CRM with its conversation history across channels. A lead needs a team, an agent and one channel account before an agent contacts it.
Leads already in your team are not added twice, and a lead you discard stays in your history. See lead qualification and lead scoring.
Common questions
What is the difference between a lead and a prospect?
Where do B2B leads come from?
How many leads do I need?
Sources and method
Sellinger lead sources and lead rules in the fact register and the app, checked 19 October 2026.
Related: Lead generation, Lead qualification, Lead management, Find leads in the contact database.
