How to respond to 'send me more info'

"Send me more info" can mean real interest, a polite brush off or a request to be left alone. Do not answer with a deck. Answer with one useful thing and one question: a short answer to what they most likely want to know, then a question that tells you which kind of reply it was. Keep the thread alive in the same channel, and use a person for anything beyond the published plans.

It is one of the most common replies to cold outreach, in English and in other languages, in Bulgarian as "повече информация". It feels like a win, and it is a trap, because the default response, an email with a brochure, ends most conversations that were still alive.

What does it usually mean?

Three things, and you cannot tell which from the words.

1. Real interest. The person wants to know more and does not want a call yet.
2. A polite no. It is the easiest way to end a message without saying no.
3. A hand off. The person is not the right one and wants something to forward.

The right reply works for all three. It gives something useful to the first, asks little of the second and makes forwarding easy for the third.

Why not just send the deck?

Because a deck answers a question nobody asked. A person who wrote "send me more info" has a specific thing in mind, even if they did not say it, and a 20 page deck makes them find it. Most will not.

It also loses the thread. The conversation was a short, human exchange, and an attachment turns it into a transaction. The reply that comes next is silence.

The same principle is at work in our hotel. Before a rule to quote as soon as the agent had dates and party, families were handed to "a colleague who will send an offer", and those offers took from 3 hours to 7 days. After the rule, the share of the agent's replies that carried a price rose from 50% to 92%. The lesson for outreach is the same: answer, do not promise to answer. See quote, don't stall.

What are five ways to reply?

1. The short answer and a question. "Of course. In one line: we [what you do for them]. What would be most useful to see, how it works or a result from a similar company?"

2. The one link. "Here is a two minute read on how it works for [their industry]: [link]. Anything specific you would like me to cover?"

3. The specific example. "Happy to. For a team like yours the closest case is [type of company], where [one real result with the number]. Does that match what you were wondering about?"

Use a result you can support. Our case studies publish the denominator with each number, and so should you.

4. The easy forward. "Sure. Is this something you would handle, or should I send it to someone else on your team? I can write two lines you can forward."

5. The honest check. "Happy to send it. To avoid sending too much, what is the main thing you want to find out?"

Pick by the thread. If the person asked a question earlier, use 3. If they seem busy, use 1. If they are not the owner, use 4.

What should you send?

One thing, matched to what they asked.

• A short written answer. Two or three sentences.
• One link to the most relevant page: a case study, a how it works page, a price page.
• A number with its source, if they asked about results.
• Nothing as an attachment unless they ask. Attachments are blocked, ignored or flagged, and some channels cannot carry them.

For Sellinger, the useful pages are usually a case study, the pricing page for cost questions, or a use case that matches their job.

What should you never send?

• A generic deck. See above.
• A claim you cannot support. No invented customers, quotes or numbers.
• A price you do not have. If the answer is beyond the published plans, hand over to a person.
• A second pitch. Answer what they asked.
• A message that makes them work. "Please fill in this form" turns interest into effort.

Which reply fits which signal?

The wording of the reply and the channel give clues. This table is a rule of thumb, not a measured result.

What does a full exchange look like?

This is a made up example to show the shape, not a real conversation or customer.

Prospect: "Send me more info." Reply: "Of course. In one line: we help small logistics firms book qualified meetings without hiring an SDR. What would be most useful, how it works or a result from a similar company?" Prospect: "A result." Reply: "Here is the closest case, with the numbers and the base it was measured on: [link]. Does that look like your situation, or is your setup different?"

The first reply is two sentences and one question. The second reply is one link and one question. At no point does the sender send an attachment, make a claim without a source or ask the person to fill in a form. If the second answer is silence, one follow up that adds something new is enough.

How do you follow up?

Wait, then add something. Sellinger's defaults start with a gap of 5 days on LinkedIn and 1 to 3 days on email, and every value can be changed per campaign. A good follow up brings a new angle, for example the answer to a question they did not ask, or a short example.

Our data on follow ups is clear: on our own LinkedIn outbound, the reply rate rose from 26.5% to 38.4% with follow ups, but the share of negative first replies rose from 0.9% to 8.5% at follow up 1. After a "send me more info", one follow up is usually enough. If there is still no answer, a last note that is easy to forward is a kind way to close.

How do you teach an AI agent to handle it?

Write it as a rule, in plain words:

"When a person asks for more information, answer in one or two sentences what we do for them, add one link to the most relevant page, and ask one question about what they want to know. Never attach a deck. If they ask about price beyond the published plans, hand over to a person. If they say no, stop."

Put it in the rules the agent follows; the page on writing rules your agent follows shows how. Then read the first twenty threads where it applied. Our own experience is that most improvements came from reading what the agent actually wrote and tightening the rule. For the general flow after a reply, see what an AI SDR does after the first reply.

A checklist

• [ ] I do not send a deck as the first answer.
• [ ] My reply has one useful thing and one question.
• [ ] I stay in the channel where the person wrote.
• [ ] Every number has a source and a denominator.
• [ ] Price beyond the published plans goes to a person.
• [ ] One follow up with something new, then a kind last note.
• [ ] The rule is written down for the agent, and I read the first twenty threads.