Templates

Template: WhatsApp follow up messages and timing

A WhatsApp follow up should be shorter and more personal than an email. Wait a day or two, add something new rather than asking if they saw the last message, and stop after a few tries. Below are a light nudge, a message that adds something, and a polite close. Sellinger's defaults for WhatsApp are a gap of 1 to 3 days and four follow ups, and both can be changed per campaign.

Published by Sellinger AI. Numbers and settings checked on 25 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.
Version 1: a light nudge, 1 to 3 days later
Hi [first name], just checking this reached you. No rush, and no problem if the timing is wrong.
Version 2: add something new
Hi [first name], one more thing that might help: [a single useful fact or example for their situation]. Would it be worth a quick look?
Version 3: a polite close
Hi [first name], I will leave it here so I do not clutter your phone. If [topic] becomes relevant, you know where to find me.

Why each line is there

Line by line
ShortWhatsApp is read on a phone, and long messages feel like pressure.
No "did you see my last message?"It adds nothing and puts the person on the defensive.
Something new each timeA follow up needs its own reason to exist.
A planned endA clean close is kinder to the person and to your sending reputation.

What it measured

No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

When not to use it

  • When the person said no or asked you to stop; the agent stops on opt outs.
  • At night. Sending follows the schedule and time zone you set, with a quiet window of 01:00 to 08:00 local time when none is set.
  • When you wrote first without a reason they can see. WhatsApp itself limits outbound messaging, and unwanted messages are what get numbers blocked.

How to use it in Sellinger

Sellinger sends first messages and follow ups on WhatsApp through your connected WhatsApp account. WhatsApp itself limits outbound messaging, so first messages run at a small daily volume. It also answers people who write first. Default follow ups before a lead is treated as exhausted: LinkedIn 4, then email; email 5, then WhatsApp; WhatsApp 4, then email; Instagram 4, then email. Default gaps start at 5 days on LinkedIn, 1 to 3 days on email and WhatsApp. Every value can be changed per campaign. See daily limits and pacing and send windows and time zones.

Common questions

How long should I wait before a WhatsApp follow up?
A day or two. Sellinger's default gap on WhatsApp is 1 to 3 days.
How many follow ups are too many?
Sellinger's default is four, then the lead moves to email. Every value can be changed per campaign.
Does Sellinger use WhatsApp message templates?
No. It works through your connected WhatsApp account, not the WhatsApp Business API.
What does the WhatsApp Business API do differently?
Meta's documentation says a 24 hour customer service window opens when the user writes, and outside it only pre approved template messages are allowed. See [Meta's documentation](https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-messages), read 25 October 2026.

Sources and method

Wording is ours. Defaults from the fact register (follow up defaults, pacing, active hours), checked 25 October 2026. Meta documentation cited in the FAQ, read 25 October 2026.

Related: Templates hub, WhatsApp reply to an inquiry, WhatsApp agent, LinkedIn follow up.

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