Templates

Template: a five number weekly scorecard for every channel

Q: Should I track open rates?

Not for email. See email open rate for why open tracking is unreliable.

To see which channel is working, track the same five numbers per channel every week: people contacted, replies, positive replies, meetings booked and meetings held. The last number matters most, because a booked meeting that does not happen is not a result. Below is the scorecard, a message to send your team each Monday, and how to read it.

Published by Sellinger AI. Numbers and settings checked on 25 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.

The scorecard (copy into a sheet)

Week of: [date]

Channel | Contacted | Replies | Positive replies | Meetings booked | Meetings held
LinkedIn | [n] | [n] | [n] | [n] | [n]
Email | [n] | [n] | [n] | [n] | [n]
WhatsApp | [n] | [n] | [n] | [n] | [n]

Notes: [one thing that changed this week]

The Monday message to the team

This week: [channel] gave [n] meetings held from [n] people contacted. [Channel] needs attention because [reason, for example replies but no meetings]. One change for next week: [change]. We will look at the same five numbers on [day].

How to read it, in questions

Replies low? Look at the first message and the audience. Replies but no positive ones? Look at the offer. Positive replies but no meetings booked? Look at the booking step. Meetings booked but not held? Look at the confirmation and the reminder.

Why each line is there

Line by line
Line	Why it is there
Contacted, not sent	Counts people, so a long sequence does not inflate the number.
Replies and positive replies	Separates activity from interest.
Booked and held	The gap between them is where no shows hide.
One change per week	Lets you see what moved the number.
The same five for every channel	Makes channels comparable.

What it measured

No benchmark is claimed. Your own weeks are the comparison. For how Sellinger counts meetings, see count meetings honestly and the published Sellinger case study, which gives its own numbers with the base.

When not to use it

To compare channels with very different volumes in one week. Look at four weeks together.
To judge a change after a few days; replies take time to arrive.
As a score for a person. It describes a campaign, not a salesperson.

How to use it in Sellinger

The numbers come from the analytics views in the app; reading your analytics explains where each one sits. Export or copy them into the sheet once a week.

Common questions

Which numbers should I track across channels?

Contacted, replies, positive replies, meetings booked and meetings held, per channel, every week.

How do I know which channel is working?

Compare meetings held per hundred people contacted over four weeks, not a single week.

Should I track open rates?

Not for email. See [email open rate](/glossary/email-open-rate) for why open tracking is unreliable.

Can the agent send me the scorecard?

Sellinger shows these numbers in its analytics views; the scorecard is the habit of reading the same five every week.

Sources and method

Wording is ours. No benchmark figures are used. Case study reference: Sellinger production data, read only.