Templates
Template: a webinar invitation email
A webinar invitation that gets registrations is personal and specific: one sentence on who it is for, one concrete thing the person will learn, the date and time, and a single link. Below are an invitation, a reminder for people who registered, and a follow up with the recording.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Subject: [Topic], [date] Hi [first name], We are running a 30 minute session for [audience] on [date] at [time] [time zone]: [one concrete thing they will learn]. [Speaker] will show [specific example]. You can register here: [link]. [Name]
Hi [first name], a reminder that [topic] starts tomorrow at [time]. Here is the link to join: [link]. Bring a question about [topic] if you have one.
Hi [first name], thanks for registering for [topic]. Here is the recording: [link]. The part on [specific point] starts at [minute], if you only have five minutes.
Why each line is there
| Line | Why it is there |
|---|---|
| Who it is for | Lets the right people recognise themselves. |
| One concrete takeaway | A reason to give up 30 minutes. |
| Date, time and time zone | Removes the first question. |
| One link | Several links split attention. |
| The useful minute | Makes the recording easy to use. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
The events and promotion goal templates count success as completed registrations.
When not to use it
- To people who have nothing to do with the topic.
- With invented urgency about seats on an online session.
How to use it in Sellinger
Use the event invitations goal and paste the invitation into a Flow-Maker step. Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign.
Common questions
How far ahead should I send a webinar invitation?
Should I send the recording to people who missed it?
How do I measure a webinar invitation?
Sources and method
Wording is ours.
Related: Templates hub, Event and webinar invitations, Goal templates: events and promotion, LinkedIn outreach for B2B marketers.
