Templates
Template: a trade show follow up email
A trade show follow up should go out within a few days and mention something real from the conversation, so it does not look like the dozens of others in their inbox. Write differently to people you spoke with, people who only scanned a badge, and people you meant to meet but missed. Below are three versions.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Subject: Following up from [event] Hi [first name], Good to meet you at [event]. You mentioned [specific thing they said]. As promised, here is [the thing you promised]. Would a short call next week help? [Name]
Subject: From the [your company] stand at [event] Hi [first name], Thanks for stopping by at [event]. We did not get much time to talk. What brought you to the stand: [topic 1], [topic 2], or just curious? [Name]
Subject: Missed you at [event] Hi [first name], I saw you were at [event] but we did not manage to meet. Is [topic] something you were looking into there? [Name]
Why each line is there
| Line | Why it is there |
|---|---|
| Within a few days | Memory fades fast after an event. |
| Something they said | The only thing that separates you from every other follow up. |
| Different for badge scans | A scan is not a conversation; ask what they wanted. |
| One question | Easy to answer from a busy inbox. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
Sellinger's Conference Attendees intent signal on LinkedIn finds people who post about attending an event.
When not to use it
- To everyone on a bought attendee list who never visited you.
- Weeks later without a new reason.
How to use it in Sellinger
Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign.
Common questions
How soon should I follow up after a trade show?
What should I say to badge scans?
Should I use LinkedIn or email?
Sources and method
Wording is ours.
Related: Templates hub, Event and webinar invitations, LinkedIn networking messages, Events and trade shows.
