Templates
Template: a partnership proposal email
A partnership email works when it states the value to the other side first and proposes one specific model, not a vague let's partner. Name the customers you share, what each side brings and a small first step. Below are versions for a co-marketing idea, an integration and a referral arrangement.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Subject: [Your company] and [their company], a joint session? Hi [first name], Your customers and ours are both [type of customer]. Would a joint 30 minute session on [topic] be interesting? You would bring [their strength], we would bring [yours], and both audiences get something useful. [Name]
Subject: Connecting [their product] and [your product] Hi [first name], Several of our customers use [their product] too, and ask whether [data] can move between the two. Is an integration something you would consider, or do you prefer to keep the product standalone? [Name]
Subject: Referrals between [their company] and [your company] Hi [first name], We often meet [type of customer] who need [their service], and you probably meet some who need [yours]. Would a simple referral arrangement make sense? [Name]
Why each line is there
| Line | Why it is there |
|---|---|
| Shared customers | The reason a partnership exists. |
| Their value first | Partnerships fail when one side feels used. |
| One specific model | Concrete beats vague synergies. |
| A small first step | Easier to agree than a full agreement. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
When not to use it
- When you have no shared customers or audience.
- With terms such as fees in the first email; agree those in a conversation.
How to use it in Sellinger
The Partnership Development persona and the partnerships rule pack fit this kind of outreach. Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign.
Common questions
How do I write a partnership proposal email?
Should I include referral fees in the first email?
Who should I write to?
Sources and method
Wording is ours.
Related: Templates hub, Persona template: partnerships, Partnership managers, Goal templates: partnerships.
