Templates
Template: messaging someone who engaged with a post
People who like or comment on a post about a problem are telling you it is on their mind. A message to them should say honestly what you saw, connect it to their work and ask one question. Below are three versions for a like, a comment and an engagement with someone else's post.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Hi [first name], thanks for the like on my post about [topic]. Is [the problem in the post] something you deal with at [Company], or more of a general interest?
Hi [first name], your comment on [topic] made a good point about [their point]. How does [Company] handle that today?
Hi [first name], I saw you joined the discussion on [author]'s post about [topic]. Do you see the same thing at [Company]?
Why each line is there
| Line | Why it is there |
|---|---|
| Say what you saw | Honest about where the contact came from, which avoids feeling watched. |
| Tie it to their work | Moves from the post to their own situation. |
| One question | Easy to answer. |
| No pitch | The post was the value; the message continues the conversation. |
What it measured
Not these exact words. In Sellinger's own outbound, most prospects came from people who had liked or commented on posts about the topic, and in October 2025 those intent signal lists replied at 55% and booked four times as often as untagged lists. In the ShortVibe study, 16 of 19 bookings came from people engaging with relevant creators' and competitors' posts.
When not to use it
- When the engager is a peer, a vendor or a job seeker. Check the profile first.
- When the post was about something unrelated to what you sell.
- When you would pretend to know them.
How to use it in Sellinger
Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign. Sellinger has intent signals on LinkedIn with 26 ready made signal templates in 8 categories, included with every bundle, including engagers and commenters on posts you choose.
Common questions
Is it creepy to message people who liked a post?
Who should I message: likers or commenters?
Can Sellinger build these lists?
Sources and method
Wording is ours. Sellinger and ShortVibe figures from their case studies; signal templates from the fact register, checked 24 October 2026.
Related: Templates hub, Message to a competitor engager, Signal based outreach, Find people already thinking about outbound.
