Templates
Template: messaging people who engage with a competitor's posts
People who engage with a competitor's posts care about the problem you both solve, and some are evaluating options. A good message never mentions or criticises the competitor. It talks about the problem and asks one question. Check the profile first, because many engagers are peers, vendors or job seekers.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Hi [first name], I noticed you follow the conversation around [problem]. How is [Company] handling it at the moment?
Hi [first name], one thing I keep hearing from [role] about [problem] is [specific point]. Does that match what you see?
Hi [first name], are you looking at options for [problem] this year, or is it settled for now?
Why each line is there
| Line | Why it is there |
|---|---|
| No competitor name | Naming or criticising a competitor looks petty and can backfire. |
| The problem first | Their interest is in the problem, so start there. |
| Settled for now | Gives an easy, honest answer if they are happy with their supplier. |
| Check the profile | Avoids writing to the competitor's own staff and partners. |
What it measured
Not these exact words. In the Lamothermic campaign, 141 people engaging with competitor foundries' pages were messaged; 58.2% replied and 6 became buyer side outcomes (4.3%). Intent signal lists replied twice as often, but 57% of those replies came from recruiters, vendors and peers, so check fit before you write.
When not to use it
- When the engager works for the competitor or a partner of theirs.
- When you would compare yourself with the competitor in the first message.
- When the engagement is old; the interest may have passed.
How to use it in Sellinger
Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign. Competitor engagers and commenters are two of the intent signal templates in Sellinger, which has intent signals on LinkedIn with 26 ready made signal templates in 8 categories, included with every bundle.
Common questions
Should I mention the competitor?
Do competitor engagers reply more?
How do I find competitor engagers?
Sources and method
Wording is ours. Lamothermic figures from its case study, snapshot 9 October 2026. Signal templates from the fact register.
Related: Templates hub, Competitor engagers as intent signals, Message to a post engager, Buying signals.
