Help centre

How to connect HubSpot

HubSpot connects through a standard authorization, and the sync runs both ways. You can import HubSpot contacts as leads and send leads, messages, meetings and deals back to HubSpot. Salesforce, Pipedrive and Zoho are coming soon.

Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.

Before you start

A HubSpot account where you can authorize apps.
A decision on which direction you want first: importing contacts, sending leads out, or both.
A view of which HubSpot properties should map to Sellinger fields.

Steps

1
Step 1
Open Integrations
Click Integrations in the sidebar and choose HubSpot.
2
Step 2
Connect
Click Connect to HubSpot and approve access in HubSpot. When it succeeds the page shows HubSpot Connected with your portal name.
3
Step 3
Choose what syncs out
Switch on what you want: auto sync of leads to HubSpot, deals for converted leads, logging every LinkedIn message and meeting notes and transcripts.
4
Step 4
Map fields
Use Field Mapping for import and export, and Contact Matching to control how Sellinger finds existing contacts.
5
Step 5
Import contacts
Go to Add Leads, HubSpot and import the contacts you want the agent to work.

What happens next

Contacts you import become leads the agent can work. Leads, messages, meetings and deals you chose to sync appear in HubSpot, and sync history shows every run.

Good to know

A lead becomes a HubSpot contact once the connection is accepted and you have written to them, not at the invite.
When a meeting is agreed in Sellinger, the contact can move to Marketing Qualified Lead and a Lead record is created. Sellinger makes no other lifecycle changes.
Sync history, errors and conflicts are listed on the integration page so you can fix mismatches.
You can disconnect at any time from the Danger Zone section.
Run a small import first, check the field mapping, then widen it.

Common questions

Is the HubSpot sync two way?

Yes. It imports contacts from HubSpot and writes leads, messages, meetings and deals back.

What about Salesforce, Pipedrive and Zoho?

They are coming soon and not available yet.

Will it overwrite my HubSpot data?

Review the mapping and matching settings first. Conflicts are shown on the page rather than silently resolved.

Sources and method

Written from the Sellinger app as of 19 October 2026.