Glossary
What is social selling?
Social selling is using social networks, mostly LinkedIn in B2B, to find the right people, learn what they care about and start conversations as a person, not as an advertiser. It replaces a cold pitch with a comment, a shared contact or a relevant question.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
How do you measure it?
Count steps, not likes. Example with made up numbers: 40 useful comments a week, 20 invitations, 8 accepted, 3 conversations, 1 call. Track the ratio at each step, and the number of conversations that started from a signal rather than a cold list.
What goes wrong?
Posting a lot and not messaging anyone. Or the opposite: connecting and pitching in the first line. Both skip the part where the other person learns who you are.
A useful test is whether the comment or message would make sense if the tool name were removed. If it reads as written for one person about one thing they said, it is social. If it could go to anyone, it is a template.
How Sellinger handles it
Sellinger covers the signal and conversation part of the routine. Intent signal templates in the My Brand group show who engages with your brand and with founders: engagers, commenters, profile viewers and new connections. Competitor templates show who engages with rivals. These people become leads, and the LinkedIn agent can open with a message that refers to the signal. Profile visit tracking needs a LinkedIn Premium account.
Sellinger does not replace the human part, being visible and useful in your field. See LinkedIn outreach and signal based outreach.
Common questions
Is social selling the same as LinkedIn automation?
Does social selling work without posting?
Is social selling only for LinkedIn?
Sources and method
Sellinger intent signal template categories and the intent signals page, checked 19 October 2026.
Related: LinkedIn outreach, Buying signals, Signal based outreach, Intent signals.
