Glossary
What is an AI sales assistant?
An AI sales assistant is software that helps a salesperson on request: it summarises a pipeline, drafts a message, finds leads or updates a record when asked. It works with the person in the loop. An AI sales agent works on its own toward a goal and reports back.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
Assistant or agent?
| Assistant | Agent | |
|---|---|---|
| Who starts the work | The person asks | The agent, from a goal |
| Where it runs | Chat or a side panel | In the channels, on a schedule |
| Typical job | Answer, draft, look up | Write, follow up, book |
What do assistants do well?
- Answer a question about your pipeline in plain language.
- Draft or improve a message before you send it.
- Find and list leads that match a description.
- Explain a number or a setting.
What should you check?
An assistant that can change data or send messages needs the same controls as a person: what it may do, an approval step and a record of what it did. Check whether it only suggests or also acts.
How Sellinger handles it
Mr Sellinger is the in app assistant. You ask in plain language and it uses 170+ tools to look things up and take actions in your workspace, such as finding leads, checking channel health and reading results. It guides you to the right page when you ask where something is.
The agents that write to your leads are separate: see AI sales agent. For Claude and ChatGPT there is also the MCP connector.
Common questions
Can the assistant send messages?
Is it the same as ChatGPT?
Do I pay extra for it?
Sources and method
Sellinger assistant tool count in the fact register (179 entries, 170+ stated), checked 19 October 2026.
Related: AI sales agent, Mr Sellinger, MCP server, Agentic CRM.
