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Instantly pricing, plans and alternatives
Instantly sells email sending as a flat monthly plan: Growth is $47 for 5,000 emails and 1,000 uploaded contacts on monthly billing, read 19 October 2026. Its AI agents and lead data are priced separately in credits. The alternatives below are grouped by need, with what each price counts.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
- Instantly Growth per month: 5,000 emails, 1,000 uploaded contacts
- $47
- Instantly Hypergrowth per month: 125,000 emails, 25,000 uploaded contacts
- $97
- free trial, no card, limited to 2 email accounts and 1,000 campaign emails
- 14 days
What Instantly is and what it costs
Instantly is a cold email platform with unlimited email accounts and warmup on every sending plan. AI agents and the lead database are sold as a separate credits subscription, and a CRM is a paid add on.
| Plan | Monthly list price | What the price counts |
|---|---|---|
| Growth | $47 | 5,000 emails and 1,000 uploaded contacts |
| Hypergrowth | $97 | 125,000 emails and 25,000 uploaded contacts |
| Light Speed | $358 | 500,000 emails and 100,000 uploaded contacts |
| Credits plans, separate | Growth $47, Supersonic $97 | A monthly credit allotment for AI agents and lead data |
| CRM add on | Growth CRM $47, Hyper CRM $97 | Flat per tier, unlimited seats |
Source: instantly.ai, read 19 October 2026, with the unit from instantly.ai, read 19 October 2026. There is no overage: when included volume is exceeded you upgrade a tier.
Who should stay with Instantly
- Email is your main channel and you send at volume. Plans are flat by emails per month, not per seat or mailbox.
- You want an AI Reply Agent on email, human in the loop or autopilot, billed at 5 credits per reply.
- You want lead data in the same tool: SuperSearch lists 450M+ B2B contacts and signal filters such as job changes and funding.
- You are an agency that wants a white label portal on a custom domain, listed for Hyper Growth and Light Speed.
Who should look elsewhere
From the register, not from user reviews, which this page does not collect. These describe scope, not faults.
- You want to send on LinkedIn from the same tool. No native LinkedIn sending was found. Instantly hands leads to HeyReach, Aimfox, Valley or La Growth Machine (help.instantly.ai, read 19 October 2026).
- You need WhatsApp or Instagram. None is listed. SMS and calls exist only inside the CRM for a person, with a purchased number.
- You want the AI to answer replies on channels other than email. Reply handling is listed for email only.
- You need per client isolation. Clients with Campaigns access see every campaign in that workspace, and isolation needs a separate workspace and subscription.
Alternatives by need
Prices are each vendor's list price on the monthly view, with what the price counts. They are not equivalent units, so compare what the price includes before comparing the number.
| Need | Tool and price as stated | What the price counts |
|---|---|---|
| Cold email at volume | Smartlead: Base $39 for 6,000 sends, Pro $94 for 90,000 sends | Flat per plan by sends, unlimited email accounts |
| Email and LinkedIn in one sequence | Reply.io: Multichannel $99 | Per user per month, 5 mailboxes |
| Email and LinkedIn in one sequence | Salesforge: Pro $48, Growth $96 | Flat by active contacts and emails, not per seat |
| Email and LinkedIn in one sequence | lemlist: Multichannel €109 | Per user per month |
| AI that answers on more than email | Sellinger: Email from $39, LinkedIn $198 per agent per month for 1 to 2 agents, $168 at 10 or more agents, bundles $249 to $1,199 | Per agent, module or bundle per month |
| AI that answers on more than email | Reply.io Jason: $800 for 1,000 active contacts | Flat per month by active contacts |
| A built in database and sequences | Apollo: Free $0, Basic $65 | Per seat per month plus a credit allowance |
| White label for email agencies | Smartlead: $29 per client workspace, from the Pro plan | Per client workspace per month |
Sources: smartlead.ai, read 19 October 2026; reply.io, read 19 October 2026; salesforge.ai, read 19 October 2026; lemlist.com, read 19 October 2026; apollo.io, read 19 October 2026; smartlead.ai, read 19 October 2026. Sellinger from the pricing page, checked 19 October 2026.
Where Sellinger fits, and where it does not
Sellinger fits when
- You want one agent to write and answer on LinkedIn, email and WhatsApp, not email alone.
- You want a built in CRM with the conversation history across channels.
- You want the agent to stop and hand over to a person when it cannot answer. A campaign can run in approval mode, where every message waits for a person to approve it, or send automatically. A person can take over any conversation, and the agent stops on its own when it cannot answer, for example a price it has no answer for
- You want a card free start. 30 days free on messaging modules and bundles, no card. Usage modules (enrichment) start with a $10 credit.
Sellinger is the wrong choice when
- You mainly send cold email at volume. Instantly lists Growth at $47 for 5,000 emails. Sellinger sends through your connected mailbox and is not email infrastructure.
- You want a CRM add on at a flat price with unlimited seats. Instantly lists Growth CRM at $47 and Hyper CRM at $97.
- You need Salesforce or Pipedrive connected today. Sellinger lists them as coming soon.
For a row by row view of two products, see Sellinger vs Instantly, row by row. This page is for a reader who has not decided what kind of tool to buy.
Switching notes
- Export campaigns, lead lists and reply labels before cancelling. An Instantly account that is not upgraded after the trial is deleted, and the register notes credits expire.
- Keep sending domains and mailboxes warm while you test. A new tool does not change their reputation.
- Move one campaign first, not the whole list, and compare replies after two weeks.
- In Sellinger, connect the mailbox you already use, and start in approval mode so you read the first messages.
Common questions
How much does Instantly cost?
Sending plans on monthly billing are Growth $47, Hypergrowth $97 and Light Speed $358, read 19 October 2026. Credits plans for AI agents and lead data are separate subscriptions, and the CRM is an add on.
Does Instantly send on LinkedIn?
Not natively on the pages checked. Automations can push leads with a LinkedIn URL to Aimfox, HeyReach, Valley or La Growth Machine.
What does the AI Reply Agent do?
It reads each inbound reply on the email thread, answers questions and objections, shares a calendar link and books the meeting. Two modes: approve each reply, or autopilot. It costs 5 credits per reply.
Is there a free trial?
Yes, 14 days with no card, limited to 2 email accounts, 250 leads and 1,000 campaign emails. An account that is not upgraded afterwards is deleted.
Sources and method
Instantly cells read from its own pages on 19 October 2026: instantly.ai, read 19 October 2026; instantly.ai, read 19 October 2026; instantly.ai, read 19 October 2026; instantly.ai, read 19 October 2026. Other vendors as linked in the table. Sellinger from the facts page.
Related: Sellinger vs Instantly, row by row, Smartlead alternatives, Best multichannel outreach tools, Best AI sales agents, Sellinger alternatives.
