Templates

Templates: a WhatsApp opt in request message

Before you send broadcasts or marketing messages on WhatsApp, ask for permission and record the answer. WhatsApp's Business Messaging Policy says you may contact people only if they have given you their number and you have their opt in permission to receive later messages. Below are four versions of the request.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.

Version 1: a plain request

Hi [first name], it is [your name] from [company]. May we send you [type of message, such as order updates or occasional offers] here on WhatsApp? Reply YES to agree. You can reply STOP at any time and we will stop.

Version 2: after an enquiry

Thanks for your enquiry about [topic], [first name]. To keep you updated here on WhatsApp about [what you will send], reply YES. You can reply STOP at any time.

Version 3: the consent line on a form

[ ] Yes, send me [type of messages] on WhatsApp at the number above. I can opt out at any time by replying STOP. [link to your privacy notice]

Version 4: a reminder after consent

Hi [first name], you asked us to message you here about [topic]. This is [message]. If you would rather not hear from us, reply STOP and we will remove you.

Why each line is there

Line by line
Line	Why it is there
Say who you are	People agree to a business they recognise. The sender name and company come first.
Name the type of message	WhatsApp's policy suggests getting opt in for the categories of message you plan to send, so the person knows what to expect.
A clear yes	A one word reply creates a record you can keep and show.
A clear way out	WhatsApp's policy recommends clear instructions for opting out of categories of messages. A visible STOP also lowers the chance of blocks and reports.
Record it	Keep the date, the number and the wording they agreed to.

What it measured

No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

What the platform says: the WhatsApp Business Messaging Policy says you may contact people on WhatsApp only if they have given you their phone number or username and you have received opt in permission from the recipient confirming that they wish to receive subsequent messages. It says you are solely responsible for determining the method of opt in, and that you must have given the notices and obtained the permissions required under applicable law. Its best practices include getting opt in that covers the categories of messages you will send and giving clear instructions for opting out of specific categories. The policy does not set exact wording. Read 25 October 2026. This is not legal advice.

When not to use it

When you have no permission and want to ask by message. A first message that asks for opt in is itself a message, so use it only for people who have a relationship with you and gave you their number.
When the person has already opted out. Do not ask again.
When a law in your market requires a particular consent form. Take advice.
When you plan to buy a list of numbers. A purchased number is not an opt in.

How to use it in Sellinger

Sellinger sends first messages and follow ups on WhatsApp through your connected WhatsApp account. WhatsApp itself limits outbound messaging, so first messages run at a small daily volume. It also answers people who write first. Ask for consent in the places where people give you their number, such as a form or a first reply, and keep the record. See WhatsApp broadcast and bulk messaging rules. A STOP reply is handled this way: When a contact replies with an opt out such as STOP or unsubscribe, in English, Bulgarian or German among other forms, the contact goes on the team's suppression list, the agent stops and the lead is closed out. A weak or unclear phrase never writes the permanent record: the agent stops and a person decides. Put the approved wording in a text article in a knowledge base collection and attach it to the persona, so the agent answers from it. If you would rather answer yourself, add a needs attention rule for this kind of reply, and the conversation is flagged for a person.

Common questions

Do I need opt in to message someone on WhatsApp?

WhatsApp's Business Messaging Policy says yes: you need the recipient's opt in permission, and it says you are responsible for the method. Applicable law may add its own rules. This is not legal advice.

What should the opt in say?

Who you are, what kind of messages you will send, and how to stop. The policy does not fix exact wording.

Does a customer giving me their number count?

Not by itself under the policy, which asks for opt in permission as well as the number.

How do I handle a STOP reply?

Stop at once, confirm once, and keep the record so they are not contacted again.

Sources and method

Wording is ours. Platform rules: WhatsApp Business Messaging Policy (whatsappbusiness.com/policy), read 25 October 2026. Not legal advice. Sellinger behaviour from the fact register.