Templates
Template: a follow up for an unanswered survey
A survey follow up repeats the questions in the email itself, so nobody has to find the first message. In the Shelly Group installer programme, 76% of replies came only because of a follow up, and the full sequence reached a 13.6% reply rate against 3.3% for the first email alone. The base was an existing partner network.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
The text
Hello [first name], A short reminder in case my first email got buried. The questions are below, so you can answer straight in a reply. 1. [Question one] 2. [Question two] 3. [Question three] 4. [Question four] [Team name]
Why each line is there
| Line | Why it is there |
|---|---|
| "In case my first email got buried" | It gives a neutral reason for writing again. |
| The questions repeated in full | Seven installers asked for the questions again after a reminder dropped them. |
| "Answer straight in a reply" | Nothing to click. 172 of the 210 complete surveys came back in one message. |
What it measured
| Touch | Reply rate |
|---|---|
| First email | 3.3% (64 of 1,966) |
| Follow up 1 | 5.3% (100 of 1,902) |
| With all follow ups | 13.6% |
76% of replies came only because of a follow up. The study cap of two follow ups followed the only two stop complaints, at the fourth and fifth touch. See the Shelly Group case study.
When not to use it
- On a cold list. The base was registered partners, and there is no data for cold use.
- With more than two follow ups to a base you care about.
- When you will not read the answers. Someone has to.
How to paste it into Sellinger
- 1
Step 1
Open Flow-Maker
In the campaign's configuration drawer, open Flow-Maker and add the steps you need.
- 2
Step 2
Paste the follow up
Paste the text into the step's instruction box. The box personalizes a pasted message with the lead's data, so read the first sends before you widen.
- 3
Step 3
Set the waits
Set the gap before each step. Sending follows the schedule you set on the account.
Common questions
When should the follow up go out?
Is 13.6% what I should expect?
Why repeat the questions?
Sources and method
Shelly installer programme case study, Sellinger production data, read only, data to 9 October 2026. Wording outside the questions is ours.
Related: Template: partner survey, four questions, Case study: Shelly installer programme, Playbook: four question partner survey.
