Templates
Template: an introduction email
An introduction email introduces you to someone who has a reason to know you: a new account, a handover from a colleague, or a mutual contact. It says who you are, why you are writing now and what happens next, in a few lines. Below are three versions.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Subject: Your new contact at [Company] Hi [first name], I am [name], and I will look after [their company]'s account from now on, taking over from [colleague]. Nothing changes on your side. If there is anything you want to raise early, I am happy to have a short call. [Name]
Subject: [Mutual contact] suggested I write Hi [first name], [Mutual contact] suggested I get in touch because [reason]. I [what you do in one sentence]. Would a short call be useful, or is email easier? [Name]
Subject: From [event] Hi [first name], We spoke briefly at [event] about [topic]. I [what you do in one sentence]. If it would help, I can send [the thing you mentioned]. [Name]
Why each line is there
| Line | Why it is there |
|---|---|
| Why now | A reason to write today makes the email expected, not cold. |
| One sentence on what you do | Enough to place you. |
| Nothing changes | For handovers, reassurance comes first. |
| A light next step | A call or a resource, never a hard sell. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
When not to use it
- When there is no real connection; that is a cold email and needs a different structure.
- When the mutual contact did not actually suggest it.
How to use it in Sellinger
Leave it to the agent, which writes each message from the lead's own data and your persona, or paste this text into a step in Flow-Maker in the campaign's configuration drawer. The step's instruction box personalises a pasted message with the lead's data, so read the first sends before you widen the campaign.
Common questions
How do I introduce myself in a sales email?
Is an introduction email the same as a cold email?
Should I attach a brochure?
Sources and method
Wording is ours.
Related: Templates hub, LinkedIn introduction request, Trade show follow up email, Warm outreach.
