Templates
Template: replying to a price question in Instagram DMs
When someone asks how much in your Instagram DMs, give the price or a clear range straight away, then ask one question to help them choose, and offer the next step. Avoiding the price, or replying with check DMs to a public comment and no answer, loses buyers. Below are three replies.
Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.
The text
Hi [first name], [product] is [price]. It comes in [options]. Which [size or colour] are you thinking of?
Hi [first name], [service] usually costs between [low] and [high], depending on [factor]. Can you tell me a little about [what they need]? Then I can give you an exact price.
Great choice. You can order it here: [link]. If you prefer, I can answer any question about [delivery or sizing] first.
Why each line is there
| Line | Why it is there |
|---|---|
| The price first | The person asked a direct question. |
| A range with the reason | Honest when the price depends on details. |
| One question to help choose | Moves from browsing to buying. |
| The link after interest | A link is welcome once they want to buy. |
What it measured
No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.
Instagram: the agent answers direct messages, comments and story mentions and works the inbox. It can also send first messages to leads you import, under a daily outbound limit set per account (code default 30 a day). No team currently pays for Instagram outbound, so no performance claim is made.
When not to use it
- When the price is not public or changes by customer; hand over to a person.
- When the message is a complaint or about an existing order.
How to use it in Sellinger
The Instagram agent answers direct messages, comments and story mentions from the knowledge base you attach. Put the approved wording in a text article in a knowledge base collection and attach it to the persona, so the agent answers from it. If you would rather answer yourself, add a needs attention rule for this kind of reply, and the conversation is flagged for a person.
Common questions
Should I reply with the price in Instagram DMs?
Can the agent answer comments too?
What if the price depends on details?
Sources and method
Wording is ours. Sellinger behaviour from the fact register, checked 24 October 2026.
Related: Templates hub, Instagram agent, Instagram automation, Instagram DMs for B2B.
