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How to use intent signals

Intent signals watch LinkedIn for buying signals and turn them into leads. Sellinger has 26 ready made signal templates in 8 categories, and they are included with every bundle.

Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.

Before you start

At least one segment or campaign where new leads should land.
A clear idea of the behaviour that shows interest in what you sell.
LinkedIn profiles, pages or keywords you want to watch.

Steps

1
Step 1
Open Intent Signals
Click Intent Signals in the sidebar under Sales.
2
Step 2
Open the template library
Use Create a new signal from the template library and browse All Templates or one category.
3
Step 3
Pick a template
Choose the signal that matches your goal, for example people who comment on a competitor's posts, companies that just raised funding, or posts asking for tool recommendations.
4
Step 4
Fill in the setup
Add what to watch: a LinkedIn profile or page, keywords, target roles or an AI prompt, depending on the template. Choose the segment where new leads should land.
5
Step 5
Review the leads
New signals show in the recent feed and as hot leads. Matching people can be created as leads automatically if you switch that on.

What happens next

Matching people appear in the recent signals feed and as hot leads. Attach them to a campaign and the agent contacts them with a message that fits the signal.

The 8 categories

My Brand: who engages with your brand, founders or thought leaders.
Competitors: competitors' social activity and who engages with them.
Company Activity: funding rounds, hiring, role changes and expansions.
Sales Opportunities: people looking for solutions or expressing frustration.
Conferences: attendees and event engagement.
Basic Engagement: general engagement signals for any tracked profile or search.
AI Signal: your own natural language prompt.
Lookalike Signal: signals built from example posts you already found valuable.

Common questions

Do intent signals cost extra?

No. They are included with every bundle.

Which network do they cover?

The templates are built around LinkedIn activity: posts, comments, profile views, companies, events and job listings.

What do I do with a signal?

Treat it as a reason to reach out. Attach the resulting leads to a campaign. See [set up an agent](/help/set-up-an-agent).

Sources and method

Written from the Sellinger app as of 19 October 2026.