Glossary
What is a white label agency?
A white label agency sells a service that another company builds, under its own name and branding. The client sees the agency, not the supplier. In outbound, an agency can offer AI SDR work without building the software, and keep its own client relationships and prices.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
How does the model work?
The supplier builds and runs the product. The agency puts its logo, domain and pricing on top, onboards its clients and handles the relationship. The agency earns the difference between what it charges clients and what it pays the supplier.
What should an agency check?
- Whose name and domain the client logs in to.
- Whether each client's data is kept apart from others.
- What the supplier charges, and when.
- What happens to clients if you stop or the supplier changes terms.
What are the risks?
You depend on the supplier's product and service. If the product misfires, your client blames you. Outbound also adds channel risk: a LinkedIn restriction on a client's account is your problem to explain. Run a pilot with one client before you build a book around it.
How Sellinger handles it
Sellinger's partner program gives an agency a branded portal for its clients. The terms are a one time $500 setup fee, then the standard agent prices from the pricing page. Each client has a separate workspace, and the agency keeps its own prices.
See partners, the white label billing help article and the agencies use case.
Common questions
Is white label the same as reselling?
Do I need to be technical?
How do I price it to my clients?
Sources and method
Sellinger partner terms in the fact register (owner statement, 19 October 2026), checked 19 October 2026.
Related: White label sales software, Partners, White label billing, Use case: agencies.
