Glossary

What is lead enrichment?

Lead enrichment is adding missing details to a lead you already have: a verified email, a phone number, a job title, company size, industry. You start with a name and a company, and end with enough information to contact and qualify the person.

Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.

What does enrichment add?

Before and after a lookup (made up lead)
Field	Before	After
Name	Dana Whitfield	Dana Whitfield
Title	empty	Operations Director
Company size	empty	80 employees
Email	empty	verified address
Phone	empty	mobile number

Example record for illustration only.

Two kinds of lookups exist. Person enrichment fills the individual. Company enrichment fills the account. A reveal of email or phone is usually a separate step because it costs more.

What should you watch for?

Match rates differ by region and seniority, so not every lookup returns a result. Check the bounce rate on the first send, and do not enrich people you have no reason to contact. Data that was right last year may be wrong now.

Cost needs a base too. If you pay one cent per lookup and run 1,000 leads, the cost is $10 before any result is checked (example arithmetic). Cost per delivered email is higher than cost per lookup, because some lookups return nothing.

How Sellinger handles it

Sellinger searches a database of 700M+ contacts. An email, company or person lookup costs $0.01 and a phone reveal $0.05, billed from a prepaid wallet that starts with a $10 credit with no time limit. A person lookup returns name, title, seniority, department, location and LinkedIn profile, and a company lookup returns name, industry, employee count, location and website.

Settings let you choose which fields to fill: email, phone, company and title are each a switch, all on by default. Enriched leads go straight to the agents, so the first message can use the details. See lead enrichment and lead generation.

Common questions

Does enrichment promise a valid email?

No. Some lookups return nothing and some addresses still bounce. You pay per lookup, so check results on a small batch.

Can I enrich leads I imported from a CSV?

Yes. Import from a CSV or HubSpot, then run lookups to fill missing emails, phone numbers and company details.

What is the difference between enrichment and a lead list?

A list gives you new people. Enrichment adds detail to people you already have.

Sources and method

Sellinger lead enrichment page and enrichment settings, checked 19 October 2026.