Comparison, checked 19 October 2026
Sellinger vs Smartlead (2026): which one fits your cold outreach
The short answer
Smartlead is cold email infrastructure: unlimited email accounts on every plan, servers, domains and a Master Inbox, with a Reply Agent that drafts replies for a person to send. Sellinger is an agent that also sends the replies, and runs LinkedIn and WhatsApp from your own accounts. If email volume and sending control are the point, Smartlead fits; if you want the whole conversation handled across channels, Sellinger does.
Smartlead is a cold email platform with its own lead finder, a Master Inbox, a light CRM and a dialer, priced by send volume. Sellinger is an AI SDR: one agent that writes, answers and books meetings on LinkedIn, email, WhatsApp and other channels.
Prices and features checked on 19 October 2026. Updated 19 October 2026. Published by Sellinger AI and reviewed by Viktorio Shopov, co-founder of Sellinger. Report an error.
Smartlead and Sellinger side by side
Each Smartlead cell links to the page it was read from. There is no score and no total.
| What we compared | Smartlead | Sellinger |
|---|---|---|
| Price | Base $39 a month (6,000 sends, 2,000 contacts), Pro $94 (90,000 sends, 30,000 contacts), Unlimited Smart $174 (150,000 sends), Unlimited Prime $379 (500,000 sends, 3 client workspaces). All plans allow unlimited email accounts. Servers, mailboxes and domains are add ons. smartlead.ai/pricingchecked 19 October 2026 | Live Chat from $19, Email from $39, WhatsApp and Instagram from $29, LinkedIn $198 per agent a month, bundles $249 to $1,199 a month. Sellinger fact register checked 19 October 2026 |
| Free trial | 14 day free trial, no credit card. Limits: 2,500 email sends and 1,250 contact storage, every paid feature except white labeling. A 50 percent off first month banner is shown on the pricing page. helpcenter.smartlead.ai/en/articles/151-what-…checked 19 October 2026 | 30 days free on messaging modules and bundles, no card. Enrichment starts with a $10 credit. Sellinger fact register checked 19 October 2026 |
| Channels | Email: yes. No native LinkedIn sending per its FAQ and help center; LinkedIn steps run through HeyReach and Aimfox integrations, each needing its own account. WhatsApp and SMS are not sent natively. SmartDialer calling credits start at $9 a month. Instagram and live chat: not listed on the pages we checked. smartlead.ai/faqchecked 19 October 2026 | LinkedIn, email, WhatsApp, Instagram and live chat. WhatsApp runs through your connected account at a small daily volume. Sellinger fact register checked 19 October 2026 |
| AI and replies | The Reply Agent in the Master Inbox drafts goal based replies, such as book a meeting or qualify, but each reply is reviewed and sent by a person. Auto send is listed as coming soon. The Master Inbox also tags replies by intent and detects out of office notes. helpcenter.smartlead.ai/en/articles/431-reply…checked 19 October 2026 | The agent writes the first message and every follow up, answers replies and books the meeting. You can require approval before anything sends. Sellinger fact register checked 19 October 2026 |
| Built in CRM | A lightweight built in CRM: a Kanban deal board synced with the Master Inbox and campaigns, with notes and an activity timeline. Included from the Pro plan up, not on Base. smartlead.aichecked 19 October 2026 | Contacts, deals and every conversation in one place, with a two way HubSpot sync. Sellinger fact register checked 19 October 2026 |
| Contact database | SmartProspect lead finder with 300M+ verified business profiles. Verified prospect emails are an allowance per plan. Its blog says 750M+, so its own pages differ on size. smartlead.ai/b2b-lead-finderchecked 19 October 2026 | A database of 700M+ contacts with verified emails and phone numbers, pay per lookup from $0.01. Sellinger fact register checked 19 October 2026 |
| Agencies and white label | White label is an add on at $29 a month per client workspace from the Pro plan up; Unlimited Prime includes 3 client workspaces. White labeling is not part of the free trial. smartlead.ai/pricingchecked 19 October 2026 | A portal on your own domain with unlimited client workspaces: a one time $500 setup fee, then the standard agent prices. Sellinger fact register checked 19 October 2026 |
| Integrations | Native CRM integrations with HubSpot, Salesforce, Pipedrive, Zoho and Attio; also Clay, Slack, Zapier, Make, n8n, webhooks and an API. smartlead.ai/powerful-apis-and-automationchecked 19 October 2026 | Live: HubSpot (two way), Cal.com, Calendly, Slack, GoHighLevel, Shopify, REST API and webhooks. Coming soon: Salesforce, Pipedrive, Zoho. Sellinger fact register checked 19 October 2026 |
Who should choose which
Choose Smartlead if
- sending infrastructure is the point: Smartlead lists unlimited email accounts, up to 500,000 sends a month, and servers, mailboxes and domains you can buy inside the product.
- you want a Master Inbox and a reply drafter, with a person reviewing and sending every reply.
- you want to pay by send volume with no per seat charge and no lock in contract.
- you need native links to HubSpot, Salesforce, Pipedrive, Zoho or Attio today. Sellinger shows Salesforce, Pipedrive and Zoho as coming soon.
Choose Sellinger if
- you want LinkedIn and WhatsApp handled by the same agent from your own accounts, not LinkedIn steps added through Aimfox or HeyReach.
- you want the agent to send the replies itself, with the option to approve each one first, instead of drafts that a person has to send.
- you want a built in CRM with deals and the full conversation history, and a database of 700M+ contacts.
- you want LinkedIn intent signals, 26 templates in 8 categories, included with every bundle. Smartlead names no signal types on the pages we checked.
What it costs for email, volume and LinkedIn
Smartlead prices by monthly send volume and a verified lead allowance, not per seat or per mailbox, with servers, mailboxes, domains and client workspaces as add ons. Sellinger prices by module and by LinkedIn agent.
The table uses monthly list prices in US dollars on both sides. Smartlead's yearly prices are about 17 percent lower and are left out. Message limits differ: each Sellinger email tier has its own, on its pricing page.
- Smartlead states no lock in contract and cancel at any time. Its unlimited plans fall under a fair use policy.
| What you need | Smartlead | Sellinger |
|---|---|---|
| Email, entry plan | $39 (Base, 6,000 sends a month) | $39 (Email Starter, agent included) |
| Email and LinkedIn | $39 plus a LinkedIn tool bought separately, not priced here | $249 (Outbound bundle: LinkedIn plus email) |
Sending infrastructure and deliverability
This is where Smartlead leads. It sells private servers at $39 each a month, SmartDelivery from $49, mailboxes from $3.99 to $9 a month and domains from $13 a year, so the whole sending setup can live in one product.
Sellinger's emails go out from a mailbox you connect yourself, on a sending domain you set up. Each account has daily limits the agent cannot exceed.
Who writes and sends the reply
Smartlead's Reply Agent drafts goal based replies from the thread, with tone and length controls and calendar links. A person reviews and sends each one, and the help center lists auto send as coming soon. A blog post says it can also send, which the help center does not confirm.
Sellinger's agent writes the reply, sends it and books the meeting. A campaign can require approval before anything sends, and the agent hands the thread to a person when it has no answer, such as a price it lacks.
How LinkedIn works on each side
Smartlead reaches LinkedIn through integrations. It announced HeyReach and Aimfox in January 2026, and each needs its own account. We have not verified how much of LinkedIn this covers. A Smartlead blog also describes a LinkedIn add on that its pricing page does not list.
Sellinger sends from your own connected LinkedIn account through a hosted login that stores no LinkedIn password. Its default daily invitation limit is 20, with a weekly cap of 150 and no sending overnight. No tool can guarantee that LinkedIn will not restrict an account.
Switching between Smartlead and Sellinger
Smartlead and Sellinger can run side by side if each one has its own mailboxes.
- Pick mailboxes that Smartlead is not using and connect them to Sellinger with their own sending domain.
- Load your leads from a CSV or find new ones in the contact database.
- Tell the agent your offer and audience, and approve the first messages.
- Connect LinkedIn or WhatsApp accounts that no other tool is using.
- Master Inbox history and Reply Agent drafts stay in Smartlead. We have not checked what Smartlead exports.
- Cancel any Smartlead add on you no longer need. The pricing page states no lock in contract.
Questions about Smartlead and Sellinger
Does Smartlead's Reply Agent send replies on its own?
Does Smartlead do LinkedIn?
Is Smartlead ever the better choice?
Can I try both?
Method and changelog
Each competitor row links to its source and shows the date it was read. A cell older than 45 days turns grey. The full method and the correction process are on the Compare page. How we compare.
Changelog
- 19 October 2026. First version on this site, built from the competitor register.
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