Templates

Template: a follow up email after a demo

After a demo, the follow up should remind the prospect of the two or three things they reacted to, answer anything left open, and propose one next step, such as a trial or a call with a colleague. Below are three versions: the main follow up, one for a colleague to read, and a nudge.

Published by Sellinger AI. Numbers and settings checked on 24 October 2026 against the fact register. Report an error.

The text

Placeholders in square brackets are yours to fill. The wording is ours, not a quote from a customer.

Version 1: the main follow up

Subject: [Company] demo: what you asked about

Hi [first name],

Thanks for the time. The parts you reacted to were [feature 1] for [their use] and [feature 2] for [their use]. On your question about [open question]: [answer].

Suggested next step: [trial, pilot or call with a colleague] by [date]. Does that work?

[Name]

Version 2: for a colleague to read

Hi [first name], here is a three line summary you can forward to [colleague]: what it does for [team], what it costs [or how pricing works], and what the first month looks like. [Three lines].

Version 3: nudge

Hi [first name], any thoughts after the demo? If it helps, I can set up [trial or short call] this week.

Why each line is there

Line by line
Line	Why it is there
What they reacted to	Ties the product to their own interest.
Answer open questions	An unanswered question stalls a deal.
One next step	Several options delay a decision.
A forwardable summary	Demos are often shared with people who were not there.

What it measured

No data yet. Sellinger has not measured results for this exact text, so this page makes no claim about replies, meetings or revenue. Measured campaigns are in the case studies.

When not to use it

When the demo showed a clear lack of fit; say so honestly.
With a list of every feature you showed.

How to use it in Sellinger

This message usually comes from a person, after a real conversation. You can keep a copy of the wording in a knowledge base text article so the agent follows the same pattern when it writes to someone in the same situation.

Common questions

How soon should I send a demo follow up?

The same day.

What should a demo follow up include?

The features they cared about, answers to open questions, and one next step with a date.

Should I send the recording?

If they asked, or if a colleague missed the demo. A short summary is usually more useful.

Sources and method

Wording is ours.