Glossary
What is multichannel outreach?
Multichannel outreach means contacting the same prospect on more than one channel, for example a LinkedIn invitation, then an email, then a WhatsApp message, as one planned sequence. The aim is to reach people where they actually reply, without writing to them three times at once.
Published by Sellinger AI. Numbers and settings checked on 19 October 2026 against the fact register. Report an error.
How does a multichannel sequence run?
| Day | Channel | Step |
|---|---|---|
| 1 | Invitation with a short note | |
| 6 | Message after accept, or wait | |
| 11 | Follow up with one question | |
| 16 | Switch channel after silence | |
| 19 | Final short follow up |
Example only. Gaps and channels are yours to set.
The rule is one conversation, not several. When someone answers on any channel the other channels stop, and the agent has the full history.
When is it worth it?
When your buyers use more than one channel and you have the contact data for each. It costs more setup and carries more compliance work, since each channel has its own rules. If you only have a LinkedIn profile, start there.
How Sellinger handles it
Each channel has a default number of follow ups and a channel to move to when it is used up: Default follow ups before a lead is treated as exhausted: LinkedIn 4, then email; email 5, then WhatsApp; WhatsApp 4, then email; Instagram 4, then email. Default gaps start at 5 days on LinkedIn, 1 to 3 days on email and WhatsApp. Every value can be changed per campaign.
Five channels feed one record: LinkedIn, email, WhatsApp, Instagram and live chat, and all conversations sit in one inbox. A suppression check runs before each send on email, LinkedIn and WhatsApp. See multichannel follow up sequences and cold email vs LinkedIn outreach.
Common questions
Is multichannel the same as omnichannel?
Does Sellinger message on every channel at once?
Which channel should go first?
Sources and method
Sellinger follow up defaults (backend follow up configuration), checked 19 October 2026.
Related: Multichannel follow up, Cold email, LinkedIn outreach, Platform.
